DefinitelyNotAGuru
DefinitelyNotAGuru (@definitelynotaguru) is a UK car channel covering new car reviews, car news and lease and PCP deal roundups for UK drivers. It has about 99,400 subscribers and a median of roughly 19,900 views per video, posting around weekly or more often. Sponsored integrations are estimated at $400 to $700 per video.
UK car buyers watch these deal roundups and reviews every week
- Median of about 19,900 views per long-form video across roughly 50 uploads a year
- 99,400 subscribers, with the most-viewed recent video reaching 86,000 views
- Estimated sponsored rate of $400 to $700 per video, about $20 to $35 CPM
Brand fit report
Content
- Formats
- deal roundups, new car walkarounds and first looks, long-form reviews
- Tone
- factual, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 6 to 20 minutes
Audience
Commercial
- Brands seen
- BlacklyteCarpodgoMaidesite
- Categories promoted
- car leasing, car insurance, gaming furniture, vehicle accessories
- Affiliate links
- Yes
The description of 'Blacklyte Kraken Pro Gaming Chair | No More BACK PAIN!' lists a Blacklyte discount code, and recent videos link to car leasing and insurance offers with affiliate codes.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in titles or descriptions of the recent 30 videos; the channel covers car news and finance.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent videos
▶CAR LEASE DEALS with ZERO UPFRONT · 20k views
▶ALL-NEW HYUNDAI BAYON : FIRST LOOK & WALKAROUND! Everything · 17k views
▶PARIS MOTOR SHOW 2026 : Full Walkaround · 66k viewsLast three uploads, latest 2 days ago.
Definitely Not A Guru is a UK-based automotive channel focused on factual car news, analysis, and consumer advice. The channel provides clear, independent information on the UK car market, including vehicle reliability, best buys, new model launches, and industry developments that affect everyday drivers. Content is designed to help viewers make informed decisions without hype or unnecessary jargon. Regular videos include: - UK car news and updates - Unbiased, independent car reviews - UK Car & Van Leasing Deals & Guides - Consumer-focused advice for UK drivers - Coverage of the World's big
About DefinitelyNotAGuru
DefinitelyNotAGuru is a UK car channel run by a single host, posting factual car news, independent reviews, consumer advice and recurring UK car and van lease deal roundups. The channel publishes roughly 50 videos a year, with recent videos running from a few minutes to over an hour; the median video draws about 19,900 views.
The audience is most likely UK drivers and car buyers comparing new models, lease and PCP finance and insurance. These demographics are estimates, since no audience data was supplied, and should be confirmed in a brief.
Sponsored work appears in small amounts, mostly as ad reads with promo codes for gaming furniture and car-related services. A rate of $400 to $700 per video implies a CPM of $20 to $35 per 1,000 views, which is above typical paid ad CPMs of $10 to $30, so brands should pair it with specific conversion goals. Brands selling car finance, insurance and automotive products should book this channel.
Written from DefinitelyNotAGuru's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DefinitelyNotAGuru can edit or remove this page at any time.
Questions about DefinitelyNotAGuru
How much does DefinitelyNotAGuru charge for a sponsored video?
Based on a median of about 19,900 views on long-form videos, a sponsored integration is estimated at $400 to $700 per video. That equals a CPM of $20 to $35 per 1,000 views. Actual rates depend on format and usage rights.
What does DefinitelyNotAGuru post about on YouTube?
The channel covers UK car news, independent car reviews, lease and PCP deal roundups, and consumer advice on car finance and warranties. It also covers major car shows and new model launches for UK drivers.
How do I contact DefinitelyNotAGuru for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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