Deke McClelland (@dekenow), a Boulder, Colorado-based creator with about 24,200 subscribers and roughly 4,100 median views, posts Photoshop, Illustrator and software-review videos about one to two uploads a month. Sponsored integrations are estimated at $150 to $250 per video. Website pages describe him as a long-time author and lynda.com instructor.
Photoshop and Illustrator viewers who watch to the end and act on tool recommendations
- Median of about 4,068 views per video on roughly 24,200 subscribers
- Top videos reach 20,000 to 30,000 views, including a 30,324-view Adobe upscaler review
- Likes run near 3.5 percent of views, and average video length is about 14 minutes
Brand fit report
Content
- Formats
- software review, feature walkthrough, comparison video, Shorts
- Tone
- expert, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 12 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- imaging software, stock photography
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel description links to Dreamstime and a discount offer on the deke.com site.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as "Adobe Just Made ALL Other Upscalers Obsolete" are hyperbolic but contain no concerning content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Seven New Features in Photoshop! · 14k views
▶Photoshop AI Lets You Rotate an Image · 4k views
▶Did Apple Make Photoshop Obsolete? · 3.7k viewsLast three uploads, latest 151 days ago.
Not your ordinary video tutorials. A digital imagery lesson you won't soon forget. See all my links at deke.one Check out my Photoshop One-on-One Fundamentals course at dekenow.com Check out my Patreon: https://patreon.com/dekenow Check out my very own website! https://deke.com For my long-running courses at LinkedIn Learning: https://linkedin.com/learning/instructors/deke-mcclelland Follow me on TikTok: https://tiktok.com/@dekenow Get 25% off and 5 free images from Dreamstime, my favorite place to get stock images: https://dreamstime.com/deke
About dekeNow
Deke McClelland, handle @dekenow, posts long-form videos about Photoshop, Illustrator and related imaging software. Website pages describe him as a long-time author and instructor with many books and courses, and the channel has about 24,200 subscribers and a median of around 4,100 views per video. Uploads run about one to two per month, with an average length of roughly 14 minutes.
Audience members are estimated to be working designers, photographers and hobbyists who follow software updates and want to know whether new features are worth their time. Viewer engagement is steady, with likes around 3.5 percent of views. The channel has not shown paid sponsorships in its recent uploads.
Estimated rate is $150 to $250 per sponsored video, which is roughly $20 to $35 CPM on median views and comparable to the $10 to $30 CPM typical of paid ads. Software and creative-tool brands looking for a focused, skeptical audience should consider booking.
Written from dekeNow's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. dekeNow can edit or remove this page at any time.
Questions about dekeNow
How much does Deke McClelland charge for a sponsored video?
Based on his median views of about 4,100, Starbooked estimates a sponsored integration at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views. Final pricing depends on the format and usage rights requested.
What does Deke McClelland post about on YouTube?
He posts long-form tutorials and reviews about Adobe Photoshop, Illustrator and other imaging software. Recent topics include new Photoshop features, comparisons with Lightroom and GIMP, and reviews of AI tools inside Adobe applications.
How do I contact Deke McClelland for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and agree on terms in one place.
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