deprescribing
deprescribing (@deprescribing) is a Canadian health education channel run by the deprescribing.org guideline initiative, publishing explainer videos, patient stories and clinician training on stopping medications safely. The channel has about 1,370 subscribers and a median of roughly 900 views per video, with 22 uploads and a slow pace. A sponsored integration would cost about $150 to $250 per video, and the channel is best suited to health and pharmacy outreach.
Reach a clinically engaged audience researching safer medication use
- Median of about 900 views per video, with a top video at 33,655 views
- Estimated 1,370 subscribers, many of them clinicians and caregivers
- Rates of $150 to $250 per video, roughly $20 to $35 CPM
Brand fit report
Content
- Formats
- explainer videos, patient stories, webinars, whiteboard videos
- Tone
- informative, clinical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content discusses prescription drug classes such as antipsychotics and benzodiazepine receptor agonists in a clinical context, for example 'Using the Benzodiazepine Receptor Agonist (BZRA) Deprescribing Algorithm'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.4k | 901 | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Using the Statin Deprescribing Guideline and Algorithm: Case · 333 views
▶Using the Statin Deprescribing Guideline and Algorithm: Case · 375 views
▶Introducing deprescribing.org's Statin Deprescribing Guideli · 834 viewsLast three uploads, latest 163 days ago.
Visit us at: www.deprescribing.org Email us at: deprescribing@deprescribing.org Follow us on Twitter: @deprescribing Follow us on LinkedIn: https://www.linkedin.com/company/deprescribing-org/ Like us on Facebook: facebook.com/deprescribing.org
About deprescribing
deprescribing is the YouTube channel tied to the deprescribing.org guideline initiative, which publishes evidence-based tools for safely stopping or reducing medications that may be causing harm. The channel posts explainer videos, whiteboard walkthroughs, patient stories and recorded webinars, usually four to ten minutes long, with a slow upload pace of about three videos per year.
Its viewers are estimated to be mostly older adults, caregivers and health professionals, with Canada as the largest audience. Subscriber counts are small, at about 1,370, and median views are around 900 per video. These audience figures are estimates and should be verified.
No sponsorships appear on the channel. A sponsored video is estimated at $150 to $250, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads. Health organizations and pharmacy programs looking for a credible, niche audience should consider booking it.
Written from deprescribing's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. deprescribing can edit or remove this page at any time.
Questions about deprescribing
How much does deprescribing charge for a sponsored video?
deprescribing's estimated rate is $150 to $250 per sponsored video, based on a median of about 900 views per video. That works out to roughly $20 to $35 per 1,000 views, compared with $10 to $30 CPM for typical paid ads. Rates are estimates and should be confirmed directly with the creator.
What does deprescribing post about on YouTube?
deprescribing posts health education videos about safely stopping or reducing medications that may be causing harm. Content includes explainer videos on statin and proton pump inhibitor guidelines, patient stories, whiteboard walkthroughs and recorded clinician webinars, mostly in English with some French.
How do I contact deprescribing for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The channel lists a public email address in its profile, but Starbooked's unlock gives you the full contact details for outreach.
Similar creators
YouTube and other creators in deprescribing, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
CME Outfitters@cmeoutfitters · US | continuing medical educationclinician education | 1.4k | 26 | $150–250 | 24 |
ASPIVIX@aspivix · US | gynecology deviceswomen's health | 1.6k | 215 | $150–250 | 17 |