Starbooked

Desert Island Discs, published by BBC Radio 4, interviews guests about the eight tracks, one book and one luxury they would take to a desert island. The show has 1,000 episodes in its feed, updates daily, and episodes run about three minutes in the recent feed. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll (estimate).

Why brands sponsor Desert Island Discs

Reflective, high-production BBC interviews with an engaged 1,000-episode archive

  • Over 1,000 episodes with a daily cadence keep the show consistently present in listeners' feeds.
  • Apple Podcasts shows 1,507 ratings with a 4.6 average, a strong signal of an engaged audience.
  • Short episodes of about three minutes suit concise, tightly written host-read sponsor messages.
Best forpremium audio and music brandsbrand awareness campaigns for UK audiences
Watch forBBC editorial and advertising policies may restrict commercial integrations; confirm acceptance before pitching.

Brand fit report

Content

Topics, IAB taxonomy
Music40%
Arts & Entertainment30%
Personal Journals20%
Society10%
Formats
interview, narrative
Tone
reflective, warm
Language
English
Production
Studio production
Typical length
3 to 4 minutes (recent episodes; the show's full broadcast runs longer)

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 1,507 Apple ratings falls in the 1,000 to 5,000 band, the show has 1,000 episodes and a daily cadence, and it is run by a major public broadcaster on a high-traffic host.
Audience asks aboutHow did a guest's early career begin?Which songs or books shaped a guest's life?What turning points did a guest experience?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom75%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover music, sport, acting and writing with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Eight tracks, a book and a luxury: what would you take to a desert island? Guests share the soundtrack of their lives.
Desert Island Discs's own show description from the podcast feed

Do you make Desert Island Discs? Claim or remove this page.

About Desert Island Discs

Desert Island Discs is a long-running BBC Radio 4 interview programme in which guests discuss the eight tracks, one book and one luxury they would take to a desert island. The feed lists 1,000 episodes, and the show updates daily, with recent episodes running roughly three minutes. The show is published by BBC Radio 4 and the BBC programme page describes its premise.

The show's personal interviews cover music, acting, sport, writing and comedy, with guests reflecting on early careers and formative moments. Its Apple Podcasts listing carries 1,507 ratings with an average of 4.6, which points to an engaged listenership. Audience figures are estimates only: the show is likely to draw mostly UK listeners aged 35 and over, with an estimated 20,000 to 80,000 downloads per episode.

The feed shows no sponsors, and the BBC is the only named publisher. Based on the estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode, suited to premium audio, music and UK awareness campaigns.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Desert Island Discs can edit or remove this page at any time.

Questions about Desert Island Discs

How much does Desert Island Discs charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. The rate is an estimate and does not reflect any published BBC pricing.

What is Desert Island Discs about?

Desert Island Discs is a BBC Radio 4 interview show where guests choose eight tracks, one book and one luxury they would take to a desert island. Conversations explore their lives, careers and the music that shaped them.

How do I contact Desert Island Discs about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, though sponsorship on a BBC programme may be restricted by broadcaster policy.

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