Detran-SP
Detran-SP (@detranspoficial) is the official channel of the São Paulo state traffic department in Brazil, posting road safety campaigns in Portuguese. It has 49,300 subscribers but a median of only about 640 views, with a few campaign Shorts above 700,000. It posts about 18 videos per quarter. Sponsored rate floor is $150 to $250, though paid brand deals are unlikely for a government agency.
Official São Paulo traffic agency channel with occasional campaign Shorts reaching millions
- One campaign Short reached about 7.6 million views, and others passed 700,000, but the median is only about 640.
- Posts about 18 videos in 90 days, so content is steady and professionally produced.
- Rate floor of $150 to $250 applies on paper; median reach does not support it.
Brand fit report
Content
- Formats
- short public safety campaigns, street interview Shorts, service announcements
- Tone
- informative, serious
- Language
- Portuguese
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 15 to 50 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- public service campaigns
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; content consists of campaigns such as 'Escolha o motorista da vez e evite o xadrez!'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Safety campaigns such as 'Sofia ainda espera | Desacelere' depict road fatalities, and the channel carries government messaging like 'O Governo de SP NUNCA parou!'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A LIVE é vencedora do Prêmio Gartner Eye on Innovation Award · 56 views
▶O que é licenciamento? | O Cidadão Quer Saber · 172 views
▶Quais as cores dos sinais de regulamentação? | Papo de Trâns · 305 viewsLast three uploads, latest 1 days ago.
Canal oficial do Detran.SP - Departamento Estadual de Trânsito do Estado de São Paulo. 📲 Inscreva-se e acompanhe nossas outras redes sociais: Facebook - http://www.facebook.com/detranspoficial Instagram - https://www.instagram.com/detranspoficial/ Twitter (X) - https://twitter.com/DetranSPOficial TikTok - https://www.tiktok.com/@detranspoficial Flickr - https://www.flickr.com/photos/detranspoficial/ LinkedIn - https://www.linkedin.com/company/detransp-oficial
About Detran-SP
Detran-SP is the official YouTube channel of the Departamento Estadual de Trânsito do Estado de São Paulo in Brazil. It posts Portuguese-language road safety campaigns, street-interview Shorts, service announcements and commemorations such as Maio Amarelo. Output is steady, with 18 uploads in the last 90 days, and most are under a minute.
Reach is highly uneven. The median video gets only about 640 views, while a few campaign Shorts passed 700,000 and one reached about 7.6 million. Audience figures are estimates and suggest Brazilian drivers, motorcyclists and licence applicants in São Paulo state. No sponsorships were found, and campaigns include sensitive imagery about traffic fatalities.
The rate floor for a Shorts-led channel is $150 to $250 per video, but at the median that implies a CPM far above the $10 to $30 typical for paid ads. This is a public agency, so it fits public-interest partnerships on road safety more than conventional brand deals.
Written from Detran-SP's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Detran-SP can edit or remove this page at any time.
Questions about Detran-SP
How much does Detran-SP charge for a sponsored video?
No rates are published, and as a government agency it is unlikely to sell integrations. The floor of $150 to $250 applies on paper, but the median of about 640 views makes it poor value.
What does Detran-SP post about on YouTube?
The channel posts Portuguese-language road safety campaigns, traffic education Shorts, vehicle and licensing service updates, and agency news for São Paulo state, mostly in videos under a minute.
How do I contact Detran-SP for a brand deal?
Contact details unlock on Starbooked for $0.80, though the agency lists social links but no direct email. Boosted creators can be booked through Starbooked; this is a government channel.
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