Starbooked

Dez Scott (@dez_scott), a UK-based creator, makes lifestyle, beauty and fashion videos for women in their 60s and beyond. Her roughly 31,700 subscribers see a median of about 4,800 views per video, and she uploads about 50 videos a year. Sponsored integrations run roughly $150 to $250 per long-form video, with a distinctive mix of vlogs, makeup tests and Shorts.

Why brands book Dez

Reach engaged women over 60 with beauty and fashion tests that feel personal

  • Median of about 4,800 views per video across 547 uploads
  • Roughly 7.3% engagement, with 1.4% of viewers commenting
  • 22% of recent videos are sponsored or gifted, with clear disclosures
Best formature-skin beauty launchesover-60 fashion and apparelskincare and personal care trials
Watch forMedian views are modest, so budget for the audience size rather than broad reach.

Brand fit report

Content

Topics, IAB taxonomy
Beauty40%
Fashion25%
Lifestyle25%
Health & Fitness10%
Formats
product review and try-on, weekly vlog, short-form haul clip
Tone
warm, conversational
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
20 to 40 minutes for long-form, under 60 seconds for Shorts

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement7.3%
Likes and comments per view on recent videos
Audience asks aboutwhich makeup products work on mature skinwhere to buy the fashion items shownhow to stay healthy and active after 60
Age
5%18-24
10%25-34
15%35-44
70%45+
Gender
85%women
15%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States20%
Other20%
LanguagesEnglish 100%

Commercial

22%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
beauty and skincare, fashion apparel, personal care
Affiliate links
Yes

Video 'Quince linen for late summer dressing #fashionshorts' is labeled as gifted by Quince, and 'Ziip morning skincare!' carries a GIFTED/affiliate disclosure.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content found in recent titles or descriptions; the health-related video 'Cataracts and Macular Degeneration' includes a disclaimer that she is not a medical professional.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k4.8k21

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days21 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest today.

Welcome to my channel where we chat about things that bring us joy, with particular reference to those of us in our 60s and beyond. Email: dez@everythingstillworks.com Substack: @https://substack.com/@everythingstillworks IG: @everythingstillworks
Dez Scott's own profile description on YouTube

Are you Dez Scott? Claim or remove this profile.

About Dez Scott

Dez Scott is a United Kingdom-based creator whose YouTube channel centers on beauty, fashion and everyday life for women in their 60s and beyond. Her videos mix product tests, wardrobe updates, weekly vlogs and short clips, and she films herself on camera in a low-production, conversational style. Her channel has about 31,700 subscribers and a median of roughly 4,800 views per video, with about 50 uploads over the past year. Brand work appears as gifted or affiliate integrations, including skincare and apparel, disclosed in video descriptions. Based on the channel's content, her audience is estimated to be mostly women over 45 in the UK and US. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM against the $10 typical for paid ads. Brands seeking mature-audience beauty or fashion reach should consider booking her.

Written from Dez Scott's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dez Scott can edit or remove this page at any time.

Questions about Dez

How much does Dez Scott charge for a sponsored video?

Dez Scott's estimated rate is about $150 to $250 per sponsored video, based on a median of about 4,800 views and a CPM range of $20 to $35 per 1,000 views for long-form content. Final pricing depends on deliverables and usage rights.

What does Dez Scott post about on YouTube?

Dez Scott posts about beauty, skincare, fashion and everyday life for women over 60. Her content includes makeup and product tests, wardrobe updates, weekly vlogs and short fashion clips, all filmed in a conversational style.

How do I contact Dez Scott for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and agree on terms there.

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