Starbooked

Diabolical Lies

Hosted by Katie Gatti Tassin, Caro Claire Burke

Diabolical Lies is a two-host Substack podcast by Katie Gatti Tassin and Caro Claire Burke covering culture, gender, media and politics through essay-style episodes. The feed lists 64 episodes on a roughly 14-day cadence, with a median length of about 39 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a rate of about $90 to $630 per episode.

Why brands sponsor Diabolical Lies

Sharp, highly rated cultural commentary with an engaged feminist and political audience

  • Apple Podcasts rating of 4.8 from 1,629 ratings, with 1,505 five-star ratings.
  • Substack page reports over 88,000 subscribers, a strong owned-audience signal.
  • Episodes run long enough for a host-read mid-roll placement.
Best forsubscription and media productsbooks and cultural publishingbrands seeking an educated, politically engaged audience
Watch forPolitical and sexual-misconduct topics may not suit brands needing neutral adjacency.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
News and Politics35%
Pop Culture20%
Formats
co-hosted essay discussion, long-form commentary, Q&A episodes
Tone
witty, critical
Language
English
Production
Clean, edited audio
Typical length
19 to 40 minutes, with some episodes over 2 hours

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 1,629 Apple ratings points to the 1,000 to 5,000 band (20,000 to 80,000), adjusted down for a show under two years old with a mid-size subscriber base and irregular episode length, using the Substack hosting and Podcast Index popularity 9 as context.
Audience asks aboutWhy do popular influencers and reality stars shape gender norms?How does political and cultural framing affect public opinion?What is the critique of the girlboss and wellness trends?
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the Substack page offers subscriptions rather than funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

The feed is flagged explicit (1), and titles such as "Jeffrey Epstein & the Ordinary Misogyny of 'Extraordinary' Men" and "Who's Afraid of Hasan Piker?" cover political and sexual-misconduct subjects.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence46 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 15 days ago, a new one about every 14 days.

Smart. Sane. Unbearable. www.diabolicalliespod.com
Diabolical Lies's own show description from the podcast feed

Do you make Diabolical Lies? Claim or remove this page.

About Diabolical Lies

Diabolical Lies is a Substack podcast hosted by Katie Gatti Tassin and Caro Claire Burke. According to the show's feed and website, it covers culture, gender, media and politics in long-form, co-hosted discussions. The feed lists 64 episodes released roughly every two weeks, with a median episode length of about 39 minutes.

Apple Podcasts shows a 4.8 average rating from 1,629 ratings, and the Substack page reports over 88,000 subscribers. Based on these signals, the show's audience is estimated at 5,000 to 25,000 downloads per episode, and the listeners are likely educated, politically engaged adults; these figures are estimates, not published data. No sponsors were found in the feed or on the website.

Brands in subscription media, books, and cultural publishing may find this show a fit. At an estimated rate of $90 to $630 per host-read mid-roll, a single sponsorship buys one placement across the show's current audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Diabolical Lies can edit or remove this page at any time.

Questions about Diabolical Lies

How much does Diabolical Lies charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $630 per episode. Rates are estimates derived from audience signals, not a published price.

What is Diabolical Lies about?

Diabolical Lies is a Substack podcast by Katie Gatti Tassin and Caro Claire Burke. It covers culture, gender, media and politics through long-form, co-hosted discussions.

How do I contact Diabolical Lies about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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