Starbooked

Diário do Sono

@diariodosono · BR · PT

Diário do Sono (@diariodosono), a Brazilian channel from Brazil, makes short, lighthearted explainer videos on insomnia and Cognitive Behavioral Therapy for Insomnia (CBT-I). It has about 41,400 subscribers and a median of roughly 1,300 views per video, with uploads slowing to about one a year. Rates run about $150 to $250 per sponsored video.

Why brands book Diário

Health-focused Portuguese channel reaching an engaged sleep-health audience

  • About 41,400 subscribers and a median of roughly 1,300 views per video
  • Short explainers on insomnia and CBT-I, with 76% of uploads as Shorts
  • Estimated sponsorship cost of $150 to $250 per video at the Shorts rate
Best forsleep and wellness productshealth education or digital course brands
Watch forUploads have slowed to about one video a year, and recent views are low.

Brand fit report

Content

Topics, IAB taxonomy
Health60%
Knowledge30%
Lifestyle10%
Formats
short vertical explainers, animated or talking-head tips, long-form lecture-style videos
Tone
educational, relaxed
Language
Portuguese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement6.2%
Likes and comments per view on recent videos
Audience asks abouthow to fall asleep fasterwhether sleeping pills are safehow to treat chronic insomnia
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
55%women
45%men
Countries
🇧🇷 Brazil95%
LanguagesPortuguese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
online courses
Affiliate links
No

Video descriptions promote the channel's own Udemy course on insomnia through a referral link, which is self-promotion rather than a paid sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Family friendly
Videos discuss sleeping medication such as clonazepam in an informational way ('Remédio para dormir vale a pena mesmo?'), which is why drugs is rated medium.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube41k1.3k0
Instagram–––

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 265 days ago.

Nosso site: www.DiarioDoSono.com O Diário Do Sono divulga a Terapia Cognitivo-Comportamental para a Insônia(TCC-i). A TCC-i é a primeira escolha para tratamento da Insônia, sendo considerada a melhor terapia. Usamos uma linguagem acessível, para que você entenda perfeitamente todos os conceitos apresentados. Nossos vídeos são descontraídos, para reter a sua atenção e aprendizagem. A principal ferramenta da TCC-i é o Diário do Sono. Utilize o Diário Do Sono e vença a Insônia. Visite o nosso site e aprenda muito mais sobre o combate à insônia. Fazemos isso porque: "FAZER VOCÊ DORMIR BEM É TUD
Diário do Sono's own profile description on YouTube

Are you Diário do Sono? Claim or remove this profile.

About Diário do Sono

Diário do Sono is a Portuguese-language channel run by a Brazilian team that publishes educational content on insomnia and Cognitive Behavioral Therapy for Insomnia (CBT-I). According to the creator's website, the project is associated with a psychiatrist and a psychologist, and it also offers a free sleep diary PDF, an e-book, and professional courses. Most videos are short, low-production explainers under a minute, with a smaller number of longer lecture-style pieces.

The channel has about 41,400 subscribers and a median of roughly 1,300 views per video. Its audience is estimated, not measured, to be adult Brazilians interested in sleep problems, with a mix of age groups. Uploads have become infrequent, with one video in the past year.

Sponsored integrations are estimated at $150 to $250 per video, based on Shorts-level view counts, which equates to a CPM of about $4 to $8 per 1,000 views, compared with $10 to $30 for paid ads. Brands in sleep health, wellness or health education who want a Portuguese-speaking audience should consider booking this channel.

Written from Diário do Sono's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Diário do Sono can edit or remove this page at any time.

Questions about Diário

How much does Diário do Sono charge for a sponsored video?

Based on the channel's median views, a sponsored video is estimated at $150 to $250 per video. This is an estimate from public view counts, not a published rate card, so confirm pricing directly with the creator.

What does Diário do Sono post about on YouTube?

The channel posts short educational videos about insomnia, sleep hygiene, circadian rhythm, sleep myths and sleep medication. Most videos are under a minute and are presented in a relaxed, accessible Portuguese style.

How do I contact Diário do Sono for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

Similar creators

YouTube and other creators in insomnia, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Dr. Majid Fotuhi@drfotuhi · US
brain healthneurology9.8k132$150–25034
Schlafonaut@schlafonaut · DE
sleep healthsleep products5k877$150–25023
The CPAP Shop@thecpapshop · US
cpap therapysleep apnea13k328$150–25022
die schlafzimmerei@dieschlafzimmerei · DE
sleep productsmattresses and bedding8.2k898$150–25020