Starbooked

Diário Potiguar

@diariopotiguar · BR · PT

Diário Potiguar (@diariopotiguar) is a Brazilian news and variety channel run from Rio Grande do Norte, publishing short news clips, local reports and entertainment items. With about 12,800 subscribers and a median of roughly 750 views per video, it uploads sporadically, mostly vertical Shorts. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Diário

Local Brazilian news audience with fast, low-cost clips

  • Median of about 749 views per video across recent uploads
  • Recent Shorts reached 2,204 views on a single clip
  • Estimated rate of $150 to $250 per video, roughly $0.20 to $0.33 CPM equivalent at median views
Best forlocal awareness campaigns in Rio Grande do Norteregional services and events
Watch forUpload pace has slowed to seven videos in the past year, and most views come from a few outlier clips.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Entertainment20%
Politics10%
Formats
vertical news clips, short news reports, celebrity news items
Tone
informative, sensational
Language
Portuguese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Engagement5.5%
Likes and comments per view on recent videos
Audience asks aboutwhat happened in local newswho is involved in the celebrity storywhether the news is confirmed
Age
25%18-24
30%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇧🇷 Brazil95%
🇵🇹 Portugal2%
🇺🇸 United States1%
LanguagesPortuguese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Coverage includes crime and accident reports such as 'ALERTA! Mesmo fora da tomada, patinete explode em Apartamento', and political news such as 'Datena bate cadeira em Marçal após provocação'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k7490

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 156 days ago.

O Diário Potiguar é mais que um jornal. É uma revista e portal com variedades e notícias nacionais e internacionais. Quebramos a barreira geográfica, e com origem no estado do Rio Grande do Norte, somos um periódico com versão impressa e digital com marca registrada e que traz notícias, variedades, entretenimento e cultura com vídeos interativos e relevantes para a comunidade. O Diário Potiguar tem uma presença internacional através de auxílios de correspondentes em vários países do Mundo. AVISO LEGAL: Todos os conteúdos do Diário Potiguar - Notícias do Rio Grande do Norte (RN), Brasil e m
Diário Potiguar's own profile description on YouTube

Are you Diário Potiguar? Claim or remove this profile.

About Diário Potiguar

Diário Potiguar is a Brazilian news and variety channel originating in Rio Grande do Norte, with a print edition, a website and a YouTube channel of roughly 12,800 subscribers. Its videos are mostly short vertical clips covering local news, national stories and celebrity items. Uploads have been irregular, with seven videos in the past year and none in the last 90 days.

The audience appears to be Portuguese-speaking viewers in Brazil, with a concentration in northeastern local news. Audience age and gender figures are estimates based on channel content and have not been measured. Typical views sit near 750 per video, with occasional spikes from celebrity coverage.

The channel suits local businesses in Rio Grande do Norte seeking inexpensive regional reach. Based on the rate rule, sponsored integrations are estimated at $150 to $250 per video, which compares with paid ads at $10 to $30 CPM, though this channel's effective CPM is far lower only because its median views are low.

Written from Diário Potiguar's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Diário Potiguar can edit or remove this page at any time.

Questions about Diário

How much does Diário Potiguar charge for a sponsored video?

Based on its median of about 749 views and Shorts-heavy format, an estimated sponsored integration costs $150 to $250 per video. Rates are estimates from public channel data and should be confirmed directly with the channel.

What does Diário Potiguar post about on YouTube?

The channel posts short news clips about Rio Grande do Norte, national stories, politics and celebrity news in Portuguese. Most videos are under a minute, with occasional longer reports.

How do I contact Diário Potiguar for a brand deal?

A contact email is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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