Muscle Business
Muscle Business (@digitalmuscletv), a US-based fitness media channel tied to DigitalMuscle.com, posts bodybuilding event coverage, athlete interviews and competition previews. It has about 27,000 subscribers, 313 videos and median views near 960. Uploads have stopped, so rates are a range of $150 to $250 per video.
Bodybuilding event audience with strong interview views
- Median views near 960 across 313 videos, with peaks above 80,000 on a single competition clip
- Flex Wheeler interview reached about 36,000 views, showing demand for legend interviews
- Channel has been inactive since 2023, so reach is a legacy library rather than new uploads
Brand fit report
Content
- Formats
- event coverage, athlete interviews, retrospective features
- Tone
- informational, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 3 to 10 minutes, with some features over 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- sports supplements, gyms
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; one 2022 video names a gym sponsor, Yak's Fitness Las Vegas, in its title.
Suitability GARM Brand Safety Floor + Suitability
Bodybuilding and supplement coverage can touch on performance-enhancing drug topics, though no flagged titles were found in the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 27k | 963 | 0 |
Benchmark score: 10 / 100
Public rule, same for everyone. How it works.
Recent videos
▶FIBO 2023 Koln, Germany High Light · 1.6k views
▶FIBO 2023 w/ Cormier, Levrone, Ruhl, Ansley, Curry, Constanc · 7.3k views
▶Shawn Ray- Friday Flashback to 1988 Pro Debut in New York Ci · 821 viewsLast three uploads, latest 1279 days ago.
Welcome to Digital Muscle TV, the official YouTube channel of DigitalMuscle.com, the Fitness Industry's Media Hub. Our channel is fast earning a reputation for its original series and a lineup of video programming and event coverage geared toward the high octane world of fitness, bodybuilding, nutrition, supplementation and physique transformation. We invite you to send inquiries to global@DigitalMuscle.com
About Muscle Business
Muscle Business, run through the DigitalMuscle.com fitness media hub, publishes bodybuilding and physique coverage on YouTube. Its videos include competition recaps, athlete interviews, legend retrospectives and event previews, mostly in English with long-form, lightly produced segments. The channel has about 27,000 subscribers and 313 videos, with median views near 960 and occasional spikes far higher.
The audience is estimated to be mostly male and based in the United States, with a substantial share of viewers in their late twenties and thirties who follow competitive bodybuilding. These figures are estimates, not platform data. The channel has no recent uploads, so it no longer produces new material.
The channel has no sponsored videos in its recent history, and its only sponsor reference is a 2022 gym credit. Estimated rates are $150 to $250 per video, which sits near $20 to $35 CPM on the median view count and is comparable to paid ad CPMs of $10 to $30. Brands wanting a bodybuilding legacy library may find it useful, but it is a poor fit for campaigns needing fresh content.
Written from Muscle Business's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Muscle Business can edit or remove this page at any time.
Questions about Muscle
How much does Muscle Business charge for a sponsored video?
Muscle Business typically charges an estimated $150 to $250 per sponsored video, based on its median views of about 960. Rates are estimates from public channel data. Contact details unlock on Starbooked for $0.80.
What does Muscle Business post about on YouTube?
Muscle Business posts bodybuilding and fitness media, including competition recaps, athlete interviews, legend retrospectives and event previews. Most videos are in English and lightly produced. The channel has not uploaded since 2023.
How do I contact Muscle Business for a brand deal?
Muscle Business lists a contact email on its channel, and full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so direct outreach is the route.
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