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Digital Weyane Press

@digitalweyanepress · US · TI

Digital Weyane Press (@digitalweyanepress), a US-registered Tigrinya-language news and commentary channel covering Tigray, runs about 97,200 subscribers with a median of 340 views per video. It uploads roughly 16 long-form videos a year, and its rate range is $20 to $35 per 1,000 median views, or about $10 to $10 per sponsored video at current volume.

Why brands book Digital

Reach a dedicated Tigrinya-speaking news audience of nearly 100,000

  • About 97,200 subscribers and a median of 340 views per video
  • Long-form uploads, median duration about 22 minutes, 16 videos in the past year
  • Sponsored rate of $20 to $35 CPM, versus $10 to $30 CPM for paid ads
Best fordiaspora community outreachTigrinya-language public service messaging
Watch forPolitically charged content with high suitability risk; most brands should avoid it.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics80%
Society20%
Formats
panel discussion, interview, live event recording
Tone
serious, partisan
Language
TI
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 60 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Positive share of 28 comments
Engagement6.8%
Likes and comments per view on recent videos
Audience asks aboutwhat is happening in Tigray politicswhat is the latest on regional negotiationswhat do the guests say about the government
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States30%
Ethiopia25%
Eritrea10%
🇩🇪 Germany10%
Other25%
LanguagesTigrinya 96%English 4%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Recent titles discuss armed conflict, government negotiations and military leadership in Tigray, such as 'ኣራት ኪሎን ዓዲ ሃሎን ፕላኖም ልኣና ምጥፋእ እዩ' (a 3rd-leadership speech on arms), so brand-safety flags apply.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube97k3403
X–––
Instagram–––
TikTok–––

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 5 days ago.

ዓላማና ትግራዋይ ሚድያ ምህናፅ እዩ ሰዓቡና... DIGITAL WEYANE Twitte @https://twitter.com/DigitalWeyaneM Instagram @https://www.instagram.com/digital_weyane_media/ Facebook @https://www.facebook.com/Digital-Weyane-%E1%8B%B2%E1%8C%82%E Tik tok @https://www.tiktok.com/@digital_weyane?lang=en Telegram @https://t.me/MediaTegaru
Digital Weyane Press's own profile description on YouTube

Are you Digital Weyane Press? Claim or remove this profile.

About Digital Weyane Press

Digital Weyane Press is a Tigrinya-language YouTube channel run from the United States that publishes news, interviews and commentary about Tigray, its people and regional politics. Its uploads are long-form, often 15 to 60 minutes, and mostly panel discussions or recorded events shot with low production. The channel has about 97,200 subscribers, and its median video draws about 340 views, so reach is concentrated among a small set of engaged viewers rather than broad mass audiences.

The audience is estimated to be mostly Tigrinya speakers in the diaspora and in the Horn of Africa, based on the language and content, though no demographic data was supplied. Viewers come to follow current political developments, so the channel is closer to a niche news outlet than an entertainment or lifestyle channel.

No sponsorships were found, and the channel has no brand work on record. Its rate is estimated at $20 to $35 per 1,000 median views, a CPM comparable to or higher than paid ads at $10 to $30, so it suits only brands that specifically target the Tigrinya community and accept its political tone.

Written from Digital Weyane Press's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Digital Weyane Press can edit or remove this page at any time.

Questions about Digital

How much does Digital Weyane Press charge for a sponsored video?

Digital Weyane Press is estimated at $20 to $35 per 1,000 median views, which works out to roughly $10 to $12 per sponsored video at its current median of 340 views. Rates are estimates from public channel data, not a published price list.

What does Digital Weyane Press post about on YouTube?

Digital Weyane Press posts Tigrinya-language news, panel discussions and interviews about Tigray, its people and regional politics. Its videos are mostly long-form, often 15 to 60 minutes, and cover current events and political developments.

How do I contact Digital Weyane Press for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this channel is boosted before reaching out.

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