Digit Insurance
Digit Insurance (@digitinsurance), an India-based insurer, makes short explainers on car, bike, health and travel insurance, plus claim how-tos and company stories. The channel has about 11,600 subscribers and 8.9 million total views, with a median of roughly 700 views per video and about 50 uploads a year. Sponsored integration rate: $150 to $250 per video (own-brand channel, no third-party sponsors seen).
Explainer channel for insurance and financial services brands reaching Indian viewers
- Median of about 724 views per video across 308 uploads and 8.9 million lifetime views
- Recent claim explainers reach 22,000 to 30,000 views, showing demand for practical insurance content
- Roughly 50 uploads in the past year gives steady visibility for campaigns
Brand fit report
Content
- Formats
- short vertical explainers, animated explainers, company profile clips, awards and event recaps
- Tone
- clear, friendly
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- insurance
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own Digit insurance products.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is explanatory insurance and corporate material; a clip about a police fine for a number plate is mild and non-violent.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 12k | 724 | 11 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How long does a claim approval take? · 36 views
▶Dengue and health insurance: 3 things to check before you ne · 254 views
▶Dengue in India: What Claims Reveal? · 419 viewsLast three uploads, latest today.
Insurance, but made simple and fun. 💛 Step into Digit's YouTube universe, where we unravel insurance (and beyond!) with a dash of fun & a ton of insights. From car, bike, health and travel insurance explainers to claim how-tos, policy tips and insider stories from the Digit world, we're here to make insurance make sense, minus the jargon and fine print. Buy, renew and claim in a few taps on the Digit app, or explore everything at godigit.com. Need a hand? Call 1800-258-5956 or write to hello@godigit.com. Subscribe and hit the 🔔. Insurance, but make it easy.
About Digit Insurance
Digit Insurance is the YouTube channel of the India-based general insurer Digit, which publishes short explainers on car, bike, health and travel insurance. The channel posts about 50 videos a year, usually under 90 seconds, with claim how-tos, policy tips and behind-the-scenes team features. Its audience is estimated to be mostly Indian adults, with viewers most likely looking for practical guidance on filing claims and choosing add-ons.
The channel has about 11,600 subscribers and 8.9 million lifetime views. Median views are about 700 per video, while recent claim explainers have reached 22,000 to 30,000 views. The channel does not carry third-party sponsorships, so any brand deal would be a native integration. Estimated rate is $150 to $250 per video, roughly $20 to $35 CPM on the median views, compared with $10 to $30 CPM typical for paid ads.
This profile suits insurance-adjacent brands, insurtech tools and financial services companies seeking to reach Indian consumers through practical education.
Written from Digit Insurance's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Digit Insurance can edit or remove this page at any time.
Questions about Digit
How much does Digit Insurance charge for a sponsored video?
Based on its median views of about 724 per video, an estimated sponsored integration is $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 views, which is an estimate from channel metrics rather than a published rate card.
What does Digit Insurance post about on YouTube?
Digit posts short explainers on car, bike, health and travel insurance, along with claim filing guides, policy tips and internal team stories. Most videos run under 90 seconds and are presented in clear, jargon-free English aimed at Indian viewers.
How do I contact Digit Insurance for a brand deal?
The channel lists hello@godigit.com for contact. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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