Starbooked

Directed IRA Podcast

Hosted by Mat Sorensen, Mark J. Kohler

The Directed IRA Podcast, hosted by attorneys Mat Sorensen and Mark J. Kohler, covers self-directed IRAs and 401(k)s, including real estate, private placements and Checkbook IRAs. The show has 235 episodes, released about every eight days, with a median length of roughly 27 minutes. Estimated downloads are 2,000 to 8,000 per episode, a rate of $40 to $200 per mid-roll read.

Why brands sponsor Directed IRA Podcast

Reach retirement investors actively weighing alternative assets and tax-advantaged strategies

  • Audience is focused on self-directed retirement planning, a high-intent financial decision set
  • Hosts are attorneys and CPAs, so listeners trust the explanations and the context around sponsor messages
  • Consistent publishing of 235 episodes gives a long archive that keeps earning downloads
Best forfinancial advisory and wealth servicesfintech and retirement account providerslegal and tax services
Watch forCurrent show heavily promotes the hosts' own custodian business, which may crowd out third-party sponsor reads.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
Business20%
Law, Government and Politics10%
Formats
expert explainer, co-hosted discussion, Q&A
Tone
instructional, technical
Language
English
Production
Clean, edited audio
Typical length
15 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings count of 167 (2,000 to 8,000 band), shifted up from under-two-years or older-show logic not applicable, with a weekly-to-biweekly cadence, a 235-episode archive and Podcast Index popularity 9 supporting the upper half.
Audience asks aboutHow to buy real estate or private investments inside an IRARoth IRA versus Roth 401(k) and other tax trade-offsProhibited transactions and rules for self-directed retirement accounts
Age
5%18-24
20%25-34
30%35-44
45%45+
Gender
35%women
65%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Directed IRADirected Trust Company
Categories promoted
self-directed retirement accounts, IRA custodial services
Affiliate links
No

No sponsor mentions found in the feed; the description promotes the hosts' own company Directed IRA & Directed Trust Company, which is a first-party promotion rather than a third-party sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover retirement tax rules, investment vehicles and new legislation with no explicit flags; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 8 days.

The Directed IRA Podcast , hosted by attorneys Mat Sorensen and Mark J. Kohler, is the leading source for investors navigating the world of self-directed IRAs and 401(k)s. As co-founders of Directed IRA & Directed Trust Company ( directedira.com ), Mat and Mark have helped thousands of clients invest in alternative assets using tax-advantaged retirement accounts. Episodes cover topics related to…
Directed IRA Podcast's own show description from the podcast feed

Do you make Directed IRA Podcast? Claim or remove this page.

About Directed IRA Podcast

The Directed IRA Podcast is hosted by attorneys Mat Sorensen and Mark J. Kohler, according to the show's feed and website. Episodes explain self-directed IRAs and 401(k)s, covering Roth accounts, real estate, private placements, Checkbook IRAs and the UBIT and UDFI tax rules. The show has 235 episodes released roughly every eight days, with a median length of about 27 minutes.

The hosts are co-founders of Directed IRA and Directed Trust Company, as the feed description states, and Mat Sorensen is a Senior Partner at KKOS Lawyers. Apple Podcasts shows 167 ratings with a 4.7 average. Listener estimates are 2,000 to 8,000 downloads per episode, and the feed shows no third-party sponsors, so the show appears to carry mostly its own promotion.

A sponsored mid-roll is estimated at $40 to $200 per episode. That fits financial services firms, fintech providers and legal or tax services that want to reach retirement investors.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Directed IRA Podcast can edit or remove this page at any time.

Questions about Directed IRA Podcast

How much does The Directed IRA Podcast charge for a podcast sponsorship?

Estimated rates are $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per thousand. Exact pricing depends on the show's own terms.

What is The Directed IRA Podcast about?

The show explains self-directed IRAs and 401(k)s, covering real estate, private equity, Roth accounts, Checkbook IRAs and related tax rules. Episodes are hosted by attorneys Mat Sorensen and Mark J. Kohler.

How do I contact The Directed IRA Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.