Starbooked

Direxion ETFs (@direxionshares), a US investment firm channel, publishes short market commentary and leveraged ETF explainers, with about 3,500 subscribers and median views around 84. It posts roughly 37 uploads a year, mostly Shorts. Sponsored integrations would run about $150 to $250 per video, reflecting Shorts-heavy views and a finance-brand audience.

Why brands book Direxion

Finance-literate viewers watching short daily market clips from a US ETF issuer

  • About 3,500 subscribers and median views near 84 per video
  • 37 uploads in the last 365 days, roughly three per week
  • Sponsored rate range of $150 to $250 per video, reflecting Shorts view counts
Best forbrokerage and fintech awarenessfinancial education tools
Watch forMedian views are very low and the channel is run by a fund issuer, so organic reach and independence are limited.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance85%
Careers10%
Technology and Computing5%
Formats
short market commentary clips, product explainer interviews, daily market recap
Tone
informational, direct
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow leveraged ETFs work and their riskswhat is happening with a specific stock or sectorhow a new fund product is structured
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
leveraged etfs, investment funds
Affiliate links
No

Channel promotes its own Direxion products, such as 'Introducing Direxion U.S. 500 Plus ETF, SPXP,' which is brand-owned content rather than a third-party sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is financial commentary with risk disclosures such as 'High risk.' and no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.5k8417

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3 days ago.

Founded in 1997 Direxion’s index-based products deliver directional options, magnified exposure, and long-term, rules-based strategies. Our diverse suite of products help investors navigate today’s ever-changing markets. For more information please contact us at 866.476.7523 or info@direxion.com
Direxion ETFs's own profile description on YouTube

Are you Direxion ETFs? Claim or remove this profile.

About Direxion ETFs

Direxion ETFs (@direxionshares) is the YouTube channel of Direxion, a US fund issuer founded in 1997 that offers index-based and leveraged ETF products. The channel posts short market commentary, daily recaps, and product explainers, with most uploads under a minute and about 37 videos in the past year.

Viewers are likely US-based investors and finance followers, although these are estimates rather than measured demographics. Typical videos draw roughly 84 median views against about 3,500 subscribers, so reach is modest.

Sponsored integrations would cost about $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. Brands in investing and fintech who want a finance-focused audience should consider it.

Written from Direxion ETFs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Direxion ETFs can edit or remove this page at any time.

Questions about Direxion

How much does Direxion ETFs charge for a sponsored video?

Based on public metrics, a sponsored integration would be estimated at about $150 to $250 per video. That range is calculated from the channel's median Shorts views and is not a published rate card.

What does Direxion ETFs post about on YouTube?

The channel posts short market commentary, daily market recaps, and explainers about leveraged and income ETFs. Most videos are under a minute long and are presented by company staff.

How do I contact Direxion ETFs for a brand deal?

Contact details are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile after unlocking to see whether that option is available.

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