DISARONNO
DISARONNO (@disaronnoofficial), an Italian liqueur brand channel from Italy, posts short cocktail and product clips. It has about 5,400 subscribers, 45 million lifetime views and a median of 583 views per video, uploading roughly six videos a year. Brand-run channel; creator rate rule not applicable.
Official alcohol brand channel with a 45 million view archive
- 45,006,691 lifetime views across 172 videos, with a 583 median view count per video.
- Most recent clips are product shorts with 29 second median duration, suited to paid cross-posting.
- Brand-operated: this is a brand asset, not an independent creator, so booking runs through the brand.
Brand fit report
Content
- Formats
- short product clips, cocktail how-tos, event recap clips
- Tone
- stylish, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- liqueur
- Affiliate links
- No
The channel is operated by the brand itself and promotes its own products; the 2024 Dolcevita Stories episodes carry #adv in the title, which is a paid-promotion disclosure.
Suitability GARM Brand Safety Floor + Suitability
Alcohol product content with 'drink responsibly' and an age-gated audience notice in the channel description; the 'Disaronno Velvet Batida' and cocktail titles are alcohol-centred.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶MEET THE NEW BOTTLE. NEW LOOK. SAME UNMISTAKABLE TASTE. · 470 views
▶DISARONNO SPRITZ - THE DOLCE SIDE OF LIFE · 677 views
▶DISARONNO FIZZ - THE DOLCE SIDE OF LIFE · 293 viewsLast three uploads, latest 28 days ago.
Disaronno is the proudly ambassador of the Italian DolceVita. Disaronno is the “World’s favourite Italian liqueur” illustrating the elegance and taste, tradition and contemporary, and unmistakable Italian style. Thanks to its smooth taste and unmistakable aroma, Disaronno is seen as an Italian stylish icon in more than 160 countries all over the world. The Disaronno bottle has a unique and distinctive design created by master glass-craftsmen from Murano. The original taste of Disaronno become incredibly smooth with Disaronno Velvet, a cream liqueur that masterfully and harmoniously mixes the
About DISARONNO
DISARONNO is the official YouTube channel of the Italian amaretto liqueur brand, based in Italy and operated by the brand itself. The channel posts short product clips, cocktail how-tos and event recaps, mostly under a minute, with a median of 583 views per video across 172 uploads. Per the company's website, the brand traces its origin to a 1525 Renaissance legend tied to Bernardino Luini's Madonna dei Miracoli fresco in Saronno.
The audience appears to be drinks enthusiasts and cocktail fans, mainly English-speaking, with smaller Japanese and Italian viewership. These demographics are estimates from language data, not measured figures. The channel is largely a brand asset rather than an independent creator's channel.
Because this is a brand channel rather than a creator, the creator rate rule does not apply; any paid placement should be negotiated directly with the brand. Brands in the alcohol category should use this channel for product storytelling rather than independent reach.
Written from DISARONNO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DISARONNO can edit or remove this page at any time.
Questions about DISARONNO
How much does DISARONNO charge for a sponsored video?
The creator rate rule does not apply to this brand-operated channel, so no per-video figure is stated. Paid placement on the channel would be arranged directly with the brand. Contact details unlock on Starbooked for $0.80.
What does DISARONNO post about on YouTube?
The channel posts short product clips, cocktail recipes such as the Disaronno Spritz, Sour and Velvet Batida, and recaps of brand events. Most videos run under a minute and are made in a polished, branded style.
How do I contact DISARONNO for a brand deal?
Contact details for DISARONNO unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this is a brand-operated channel, so partnership requests should go to the brand directly.