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Discover Ag

Podcast · discoverag.com/podcast · US · EN
Hosted by Natalie Kovarik, Tara Vander Dussen

Discover Ag is a weekly news commentary podcast co-hosted by Natalie Kovarik and Tara Vander Dussen, covering food, agriculture and Western culture through trending headlines. With 245 episodes, a Thursday cadence and median length near 50 minutes, it draws an estimated 5,000 to 25,000 downloads per episode, with a host-read rate of $90 to $625 per episode.

Why brands sponsor Discover Ag

Weekly agriculture and food news show with a 4.8 Apple rating and an engaged farm audience

  • Two hosts, a dairy farmer and a cattle rancher, break down three trending food and farm headlines each week
  • 356 Apple ratings average 4.8 stars, with 334 five-star reviews
  • Episodes run about 50 minutes, giving room for host-read sponsor segments
Best foragricultural equipment and inputsfood and beverage brands seeking farm-adjacent audiences
Watch forAudience is strongly tied to agriculture; general consumer campaigns may reach fewer listeners.

Brand fit report

Content

Topics, IAB taxonomy
News45%
Food & Drink30%
Pop Culture15%
Business & Finance10%
Formats
co-hosted banter, news commentary, headline roundup
Tone
witty, conversational
Language
English
Production
Clean, edited audio
Typical length
45 to 55 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 356 Apple ratings suggest the 5,000 to 25,000 band, shifted up for a show under five years old with weekly cadence and about 50 minute episodes; the website cites 44k monthly downloads, which the host states rather than verifiable data, and the Podcast Index popularity of 9 supports the upper part of the band.
Audience asks aboutWhat is happening with food and farming policy this weekHow do viral food and pop culture stories connect to agricultureWhat do farmers and ranchers think about current headlines
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website lists podcast ads as a paid service offered by the hosts.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover policy, food labels and farm news such as 'New World Screwworm Is Back' and 'Glyphosate Gets a Second Look', which carry political framing but no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Discover Ag is a top-ranked podcast that deep dives the latest news in the world of food, agriculture, and Western culture with a pop culture twist. Enjoy insightful commentary and real-time breakdowns of the latest trending topics and hot headlines straight from a millennial dairy farmer and cattle rancher. Not a boring podcast for farmers, Discover Ag is your go-to news source on all things…
Discover Ag's own show description from the podcast feed

Do you make Discover Ag? Claim or remove this page.

About Discover Ag

Discover Ag is a weekly news commentary podcast hosted by Natalie Kovarik and Tara Vander Dussen, two millennial women who run a dairy farm and a cattle ranch. Each episode covers three trending headlines where food, agriculture and pop culture meet, according to the show's website at discoverag.com. The show has 245 episodes in its feed, releases on Thursdays, and typical episodes run about 50 minutes.

The show holds 356 ratings on Apple Podcasts with an average of 4.8 stars, and 334 of them are five-star reviews. Audience size is an estimate: based on ratings volume and show signals, we estimate 5,000 to 25,000 downloads per episode, and the hosts' site cites 44k monthly downloads without independent verification. No sponsor mentions appear in the feed, and the website lists podcast ads as a paid service.

A host-read mid-roll at this estimated audience would cost roughly $90 to $625 per episode. The show suits agricultural equipment, inputs, and food brands that want a farm-literate listener base.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Discover Ag can edit or remove this page at any time.

Questions about Discover Ag

How much does Discover Ag charge for a podcast sponsorship?

Estimated rates run about $90 to $625 per host-read mid-roll episode, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on placement and the hosts' current terms.

What is Discover Ag about?

Discover Ag is a weekly news commentary podcast about food, agriculture and Western culture. Hosts Natalie Kovarik and Tara Vander Dussen discuss three trending headlines each episode.

How do I contact Discover Ag about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. The show can also be booked through Starbooked if it is boosted.

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