DIVAN.RU. Интерьеры, тренды, дизайн
DIVAN.RU (@divanru), a Russian furniture maker's channel based in RU, publishes apartment room tours and interior design walkthroughs. It has about 82,500 subscribers and a median of roughly 9,300 views per video, posting around 13 videos in 90 days. Sponsored integration rates run about $300 to $500 per video for long-form content.
Russian room tours where furniture is shown in real, lived-in apartments
- Median of roughly 9,300 views per video across the last 30 uploads
- About 82,500 subscribers, with 50 uploads in the past year
- Long-form room tours average around 15 minutes, giving products time on screen
Brand fit report
Content
- Formats
- room tour, before-and-after renovation walkthrough, designer interview
- Tone
- informative, warm
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 12 to 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- furniture, home decor
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel description links to the parent furniture retailer's website, which is a house-brand promotion rather than a paid sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover apartment renovations and interiors with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 83k | 9.3k | 13 |
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
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Divan.ru — канал производителя мебели для реальных квартир. Мы ценим индивидуальный стиль и хотим помочь оформить дом так, чтобы он отражал ваш вкус в интерьере. Наши клиенты — сотни тысяч людей, готовых делиться своими решениями: планировкой, выбранной мебелью, вариантами стилизации. Ищите здесь новые идеи и создавайте окружающую обстановку, которая будет вдохновлять каждый день! Наш ассортимент позволит легко обустроить любую комнату. Все для дома — в одном месте! https://clck.ru/3A6Mjy Хотите стать героем нашего выпуска? Пишите нам на roomtour@divan.ru Регистрация в перечне РКН: htt
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About DIVAN.RU. Интерьеры, тренды, дизайн
DIVAN.RU (@divanru) is a Russian-language channel run by the furniture maker Divan.ru. It publishes long-form room tours of real apartments, usually between 12 and 30 minutes, in which interior designers walk through a renovation and explain their choices. The channel's own description says its clients often share their layouts and furniture picks, which fits the format of its videos.
The channel has about 82,500 subscribers and a median of roughly 9,300 views per video, with about 13 uploads in the last 90 days. Audience estimates are based on the channel's content and language, and suggest a Russian-speaking audience mostly aged 25 to 44, weighted toward women. Per the channel's website, the brand sells furniture directly from its own manufacturing.
For a brand deal, the rate range is roughly $300 to $500 per video, based on the $20 to $35 per 1,000 median views rule for long-form content. That is about $20 to $35 CPM, compared with the typical $10 to $30 CPM for paid ads. The channel suits furniture, textile, and home decor brands targeting Russian-speaking homeowners.
Written from DIVAN.RU. Интерьеры, тренды, дизайн's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DIVAN.RU. Интерьеры, тренды, дизайн can edit or remove this page at any time.
Questions about DIVAN.RU.
How much does DIVAN.RU charge for a sponsored video?
Based on a median of roughly 9,300 views per long-form video, a sponsored integration is estimated at $300 to $500 per video. Rates are USD per video and are an estimate from public metrics, not a published price list.
What does DIVAN.RU post about on YouTube?
DIVAN.RU posts Russian-language room tours of apartments, usually 12 to 30 minutes long. Each episode follows a designer or homeowner through a renovation, covering layout, furniture, color, and decor choices in real flats.
How do I contact DIVAN.RU for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's listed email is for room tour submissions.