Starbooked

Diving In

Hosted by Virginia Seymour, Louise Jones

Diving In is a books podcast hosted by Virginia Seymour and Louise Jones, two friends since university who discuss novels, films, TV, podcasts and articles they have enjoyed. The show has 91 episodes, released about every three weeks, with a median length of around 52 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of $40 to $200 per episode.

Why brands sponsor Diving In

A loyal book-loving audience of friends discussing what they read and watch

  • Apple Podcasts shows 180 ratings with a 4.9 average, a sign of a committed listener base.
  • Episodes run about 52 minutes, giving a host-read spot room to be heard in full.
  • Content centres on reading and culture, a natural fit for publishers, bookshops and stationery brands.
Best forbook launchesbookshop and publisher promotionreading subscription services
Watch forEpisodes arrive roughly every three weeks and the audience is small, so reach per episode is modest.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature80%
Movies8%
Television7%
Podcasts5%
Formats
co-hosted banter, book discussion, themed episode
Tone
conversational, warm
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 180 Apple ratings suggest the 2,000 to 8,000 band, with the 4.9 average and the show's 91 episodes since 2019 consistent with that range; no sponsor signals found.
Audience asks aboutWhich books should I read next?What are good translated or classic novels to start with?What did the hosts think of a particular author or book?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
65%women
35%men
Countries
🇦🇺 Australia40%
🇬🇧 United Kingdom20%
🇺🇸 United States25%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover classic and contemporary literature, witch trials and vampire fiction without explicit content flags; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 18 days ago, a new one about every 21 days.

Diving In is a conversation you will want to be part of - Louise and Virginia have been best friends since university - they share a passion for story telling and read loads of good books. Make yourself a cup of tea and listen in as they share the books they’ve been loving, and also the films, TV series, podcasts and articles they’ve enjoyed.
Diving In's own show description from the podcast feed

Do you make Diving In? Claim or remove this page.

About Diving In

Diving In is a books podcast hosted by Virginia Seymour and Louise Jones, who have been friends since university. The show is a conversation about the novels, films, television series, podcasts and articles the pair have been enjoying, with a strong focus on literature including classics, translated fiction and new releases. The feed lists 91 episodes, with a new episode roughly every three weeks and a median length of about 52 minutes. The website at whooshkaa.com hosts the show.

The show has 180 ratings on Apple Podcasts with an average of 4.9 out of 5, according to the Apple listing. Audience figures are not published. Based on the rating count, the show is estimated at 2,000 to 8,000 downloads per episode, and the audience is likely to skew toward adult readers. No sponsors were found in the feed.

A host-read mid-roll at this size would cost about $40 to $200 per episode, based on estimated downloads at $18 to $25 per thousand. The show suits publishers, bookshops and brands aimed at engaged readers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Diving In can edit or remove this page at any time.

Questions about Diving In

How much does Diving In charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Exact pricing is set by the show and not published in the feed.

What is Diving In about?

Diving In is a books podcast in which Virginia Seymour and Louise Jones discuss the novels, films, TV series, podcasts and articles they have enjoyed. Episodes run about 52 minutes and arrive roughly every three weeks.

How do I contact Diving In about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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