Starbooked

Divya's Nalabhagam (@divyasnalabhagam) is a Tamil-language cooking channel from India run by Divya, a home cook and nutrition graduate (per her website). It posts vegetarian South and North Indian home recipes, with about 2,950 subscribers and roughly 360 median views per video. Uploads run about once a week. Sponsored integration rate: $150 to $250 per video.

Why brands book Divya's

Tamil vegetarian recipe channel with a loyal, cooking-focused audience

  • About 360 median views per video across 30 recent uploads.
  • Shorts make up 18% of uploads, with recipe clips around 1 to 3 minutes.
  • Active Amazon storefront shows a track record of product recommendations.
Best forkitchen appliances and cookwarepantry and grocery brandshealthy-eating product launches
Watch forSmall, Tamil-speaking audience with modest view counts; best for targeted regional campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink92%
Health & Fitness8%
Formats
step-by-step recipe videos, short recipe clips, kitchen tips
Tone
instructional, warm
Language
TA
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 4 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific vegetarian dish step by stepwhether a recipe works without special equipmentwhich ingredients can be swapped for healthier options
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
70%women
30%men
Countries
🇮🇳 India90%
🇺🇸 United States3%
🇲🇾 Malaysia2%
Sri Lanka2%
LanguagesTamil 75%English 25%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
kitchen essentials, cookware
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos. The channel description links an Amazon storefront for recommended kitchen products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All recent titles are food recipes and cooking tips with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3k35910

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 17 days ago.

Welcome to Divya’s Nalabhagam 🙏 Your go-to channel for easy vegetarian Indian home-style cooking . Here you’ll find: ✅️ Simple & healthy vegetarian recipes ✅️Traditional South Indian, North Indian & everyday Indian dishes ✅️Quick recipes for beginners busy home cooks and working women ✅️Step-by-step videos with Tamil & English subtitles வணக்கம் 🙏 இந்த சேனலில் எளிதாக செய்யக்கூடிய, ஆரோக்கியமான, சுவையான சைவ இந்திய வீட்டு சமையல் குறிப்புகள் பகிரப்படுகின்றன. இதில் ✅️தென்னிந்திய, வட இந்திய மற்றும் தினசரி வீட்டு சமையல் ✅️ ஆரம்ப நிலை சமையலாளர்களுக்கும் ஏற்ற எளிய ரெசிபிகள் ✅️தமிழ் & ஆங்கில சப்டைட்ட
Divya's Nalabhagam 's own profile description on YouTube

Are you Divya's Nalabhagam ? Claim or remove this profile.

About Divya's Nalabhagam

Divya's Nalabhagam is a Tamil-language YouTube channel from India that publishes vegetarian home-style Indian recipes, including South Indian, North Indian and everyday dishes, with Tamil and English subtitles. The channel posts step-by-step cooking videos, mostly one to four minutes long, and uploads roughly once a week. Its companion blog and Amazon storefront are referenced in the creator's own website, which also describes Divya as a home cook with a Master's degree in Nutrition.

Based on the channel's data and content, the audience is estimated to be mostly Tamil-speaking home cooks in India, with a majority of women viewers. Median views sit around 360 per video, and subscriber count is about 2,950.

The channel has not shown paid sponsorships so far, but it does promote kitchen products through an Amazon storefront. Brands can expect a sponsored integration rate of $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads. Kitchen appliance, cookware and pantry brands targeting South Indian households should consider booking.

Written from Divya's Nalabhagam 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Divya's Nalabhagam can edit or remove this page at any time.

Questions about Divya's

How much does Divya's Nalabhagam charge for a sponsored video?

Divya's Nalabhagam's estimated sponsored integration rate is $150 to $250 per video, based on a median of about 360 views per long-form video. That equals roughly $20 to $35 per 1,000 views, which is the cost per thousand used for this channel.

What does Divya's Nalabhagam post about on YouTube?

Divya's Nalabhagam posts vegetarian Indian home cooking videos, mainly South Indian and North Indian dishes, in Tamil with English subtitles. Recent uploads include kozhukattai, pachadi, poriyal, chaat and smoothie recipes, usually one to four minutes long.

How do I contact Divya's Nalabhagam for a brand deal?

The channel lists divyasnalabhagam@gmail.com for business enquiries and collaborations. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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