Dmac (@dmac_locksport) is a locksport channel with an unconfirmed country, making lockpicking and padlock-restoration videos. The channel has about 40,000 subscribers and roughly 1,600 median views per video, uploading about 50 videos a year. Sponsored integrations are estimated at $150 to $250 per video.
Reach an engaged locksport audience through practical padlock reviews and walkthroughs
- Median of 1,603 views per video across 567 uploads, with a mean of 27,640 driven by viral outliers
- About 50 uploads in the past 365 days, roughly one video a week
- Recent breakout video drew 493,538 views, showing reach beyond the core audience
Brand fit report
Content
- Formats
- padlock picking walkthroughs, product reviews, decoding tutorials, short clips
- Tone
- technical, matter-of-fact
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 4 to 6 minutes for long-form, under 60 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- security hardware, lock tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel links to a Multipick product page in video descriptions without a disclosure.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is lockpicking and padlock demonstrations; the video 'Remove security tags easily!' concerns tamper-related retail content and should be reviewed by brands before placement.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 40k | 1.6k | 17 |
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Picked - Defiance disc detainer padlock · 199 views
▶Padlock Restoration · 392 views
▶Picked! - Magmaus PDE40 disc detainer padlock · 1.1k viewsLast three uploads, latest today.
All things locksport related. Lockpicking, pin-making, challenge locks and custom picks. Email me: lockstuff@protonmail.com
About Dmac
Dmac (@dmac_locksport) publishes locksport content focused on lockpicking, padlock restoration, decoding combination locks, and reviewing lock tools and kits. Most videos are long-form walkthroughs of around five minutes, supplemented by short clips. The channel uploads about 50 videos a year and has about 40,000 subscribers.
The audience is estimated to skew toward adults in their 25 to 34 range, mostly men, with English-speaking viewers concentrated in the United States and the United Kingdom. Estimates are based on channel content and are not confirmed by platform analytics. Commercial intent in comments is modest, and the channel has no recorded sponsorships to date.
At a median of about 1,600 views, sponsored integrations are estimated at $150 to $250 per video. That is a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads. Brands selling security hardware or lock tools who want technically engaged viewers should consider booking.
Written from Dmac's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dmac can edit or remove this page at any time.
Questions about Dmac
How much does Dmac charge for a sponsored video?
Estimated sponsored integration rates are $150 to $250 per video, based on a median of about 1,600 views per long-form video. This is an estimate from public channel data and not a confirmed rate card.
What does Dmac post about on YouTube?
Dmac posts locksport content, including padlock picking walkthroughs, disc detainer padlock reviews, combination lock decoding tutorials, and custom lockpick tool showcases. Most long-form videos run about five minutes.
How do I contact Dmac for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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