Starbooked

Don't Be Sour

Podcast · sites.libsyn.com/416294 · EN
Hosted by Maxx Chewning

Don't Be Sour is hosted by social media personality and YouTuber Maxx Chewning, who covers personal stories, business, entrepreneurship and current events in a conversational format. The show has 161 episodes released roughly weekly, with a median length of about 118 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $625 per episode.

Why brands sponsor Don't Be Sour

Long-running, highly rated personal and business commentary show with a loyal weekly audience

  • Apple Podcasts rating of 4.9 from 760 ratings, with 731 five-star reviews
  • Weekly episodes across 161 installments since May 2022 build steady habit listening
  • Long-form conversations of about two hours give sponsor reads more airtime per episode
Best forEntrepreneurship and business toolsCreator economy and social media services
Watch forExplicit content and frequent political commentary may not suit conservative or family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Personal Journals45%
Business25%
Current Events20%
Family and Relationships10%
Formats
co-hosted banter, solo monologue, interview
Tone
candid, irreverent
Language
English
Production
Clean, edited audio
Typical length
90 to 135 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: Apple ratings_count of 760 (1,000 to 5,000 band, shifted down one band as the show is under five years old) plus weekly cadence, long episodes, Libsyn hosting and Podcast Index popularity of 9.
Audience asks aboutWhat happened in the latest personal update or dramaHow the hosts view current political eventsWhat lessons the hosts draw from business and life stories
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
35%women
65%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; funding links and persons are empty in the dossier.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugslow
Violencelow
Politicshigh

Feed carries the explicit flag and episode titles reference political events, immigration enforcement and racism debates.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Social media personality, YouTuber, and entrepreneur Maxx Chewning is here to help us all laugh a bit more while also learning from some of the most successful people in the world in a way you have never heard their stories before. Thanks for CHEWNING in!
Don't Be Sour's own show description from the podcast feed

Do you make Don't Be Sour? Claim or remove this page.

About Don't Be Sour

Don't Be Sour is a long-running podcast hosted by social media personality and YouTuber Maxx Chewning, according to the show's feed and website. The show mixes personal journals, business and entrepreneurship discussion, and commentary on current events in a candid, conversational style. Episodes arrive weekly and the feed lists 161 episodes, with a median running time of about 118 minutes.

Apple Podcasts shows a 4.9 average rating from 760 ratings, and the show is tagged Personal Journals, Society and Culture, and Business. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, skewing toward adults aged 25 to 34 and toward men, based on rating volume and show metadata rather than published data. No sponsors are named in the feed.

Host-read mid-roll placements are estimated at $90 to $625 per episode, based on the estimated download range at $18 to $25 per 1,000. The show suits entrepreneurship, business software and creator-economy brands that can accept explicit language and political content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Don't Be Sour can edit or remove this page at any time.

Questions about Don't Be Sour

How much does Don't Be Sour charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Actual pricing depends on placement and the show's own terms.

What is Don't Be Sour about?

Don't Be Sour is a conversational podcast hosted by Maxx Chewning covering personal stories, business and entrepreneurship, and current events. Episodes are roughly weekly and usually run about two hours.

How do I contact Don't Be Sour about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in personal journals, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
comedypersonal journals15k–$90–62078
Brand Safepodcast
personal journalscelebrity interviews15k–$90–62077
Miss Me?podcast
culture commentarypersonal journals15k–$90–62076
paranormaltrue stories17k–$140–62071
relationshipspersonal journals15k–$90–62020