Starbooked

Don't Be Ugly

Hosted by Caroline Ricke, Phillip Ricke

Don't Be Ugly is a comedy podcast hosted by Caroline and Phillip Ricke, recorded live from an abandoned warehouse in Los Angeles. It covers pranks, scams, dating, celebrity gossip and social issues. The show has 42 episodes, released weekly, typically 70 to 80 minutes long. Estimated downloads per episode are 2,000 to 8,000 (estimate), with a rate of $90 to $200 per episode. Its Apple Podcasts rating is 4.9 from 399 ratings.

Why brands sponsor Don't Be Ugly

Weekly live-recorded comedy with a loyal 4.9-rated audience and no sponsors yet

  • 399 Apple Podcasts ratings average 4.9 stars, a strong engagement signal for a small show.
  • Weekly episodes of roughly 70 to 80 minutes give a sponsor a consistent slot each week.
  • Live-recorded pranks and interviews from a studio in Los Angeles give host-read reads a conversational voice.
Best forDirect-to-consumer comedy and lifestyle brandsFashion and beauty awareness campaigns
Watch forContent is adult-leaning and the audience is small, so brand safety review is needed before booking.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
Celebrity Gossip15%
Relationships15%
Social Issues10%
Formats
co-hosted banter, interview, prank and storytelling segments
Tone
irreverent, playful
Language
English
Production
Clean, edited audio
Typical length
70 to 75 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 399 Apple ratings points to the 2,000 to 8,000 band, the show is under two years in the rating accumulation window only partially, with weekly cadence, 42 episodes and no named network.
Audience asks aboutWhat happens in the next prank or interview?Is a particular story or scam real?What is the take on current celebrity or political news?
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
55%women
45%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicsmedium

The feed is flagged explicit 0, but the titles reference sexual and relationship topics and a gay brother's ex, and the show uses adult humor and mild profanity in its pranks and interviews.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Broadcasting live from an abandoned warehouse in a very bad part of LA.
Don't Be Ugly's own show description from the podcast feed

Do you make Don't Be Ugly? Claim or remove this page.

About Don't Be Ugly

Don't Be Ugly is a comedy podcast hosted by Caroline and Phillip Ricke, recorded live from an abandoned warehouse in Los Angeles, according to the show's feed description. Episodes cover pranks, scams, dating stories, celebrity gossip and social commentary, with titles such as "Faking an advice podcast to ruin people's lives" and "Would you die for a good cause?"

The show has 42 episodes released on a weekly cadence, with a typical episode length of about 70 to 80 minutes. The Apple Podcasts listing shows 399 ratings with a 4.9 average. Listener figures are not published, so the estimated audience is 2,000 to 8,000 downloads per episode, based on the Apple rating count. The audience is estimated to skew towards 25 to 34 year olds, and no sponsors were visible in the feed.

A host-read mid-roll at the estimated audience size costs roughly $90 to $200 per episode. The show suits comedy, lifestyle and fashion brands comfortable with adult-leaning humor. Sources: the RSS feed, Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Don't Be Ugly can edit or remove this page at any time.

Questions about Don't Be Ugly

How much does Don't Be Ugly charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $200 per episode. Exact rates depend on the show's terms.

What is Don't Be Ugly about?

Don't Be Ugly is a comedy podcast hosted by Caroline and Phillip Ricke, recorded live in Los Angeles. It covers pranks, scams, dating, celebrity gossip and social commentary.

How do I contact Don't Be Ugly about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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