Don Julio Tequila
Don Julio Tequila (@donjuliotequila), a US-registered tequila brand channel with 9,660 subscribers and 114.5 million lifetime views. It posts short vertical clips of around 16 seconds, with a median of roughly 277,000 views per video and about 30 uploads in the last 90 days. Sponsored-style integration rates run $150 to $250 per video.
Adult-only spirits channel reaching 1M+ views on its best clips
- Median of about 277,000 views per video across the last 30 uploads
- Peak clips reached 1.5 million to 1.9 million views during the July 2026 Colombiamoda campaign
- Roughly 30 uploads in the last 90 days, keeping a steady stream of campaign content
Brand fit report
Content
- Formats
- vertical short-form brand clips, cocktail route promotions, campaign tribute videos
- Tone
- elegant, celebratory
- Language
- Spanish
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- tequila, spirits
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the brand's own account, and the recent Ruta Coctelera Don Julio videos feature partner bars in Medellín, Colombia.
Suitability GARM Brand Safety Floor + Suitability
Alcohol promotion throughout, with an age-gated 21+ notice in the channel description; the content is aimed at adults of legal drinking age.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 82 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Sigue nuestro Puente Eterno · 1M views
▶Por Amor a lo Eterno. · 1.1M views
▶Celebra Día de Muertos con Don Julio · 1.5M viewsLast three uploads, latest 8 days ago.
The OFFICIAL YouTube channel of Don Julio Tequila. Inspired by Don Julio Gonzalez’s passion for craft. Must be 21+ to follow. Do not forward the content on this page to anyone under the age of 21. Sip responsibly. We encourage fans to share thoughts, photos, videos and links on our page. Please be respectful of our community by complying with YouTube's Terms of Service, and avoid postings that fall into the following categories: Offensive, inappropriate, discriminating or vulgar Fraudulent, deceptive or misleading In violation of any intellectual property right of another In violation of
About Don Julio Tequila
Don Julio Tequila is the official YouTube channel of the Mexican tequila brand, operated by Diageo and based in the United States. The channel posts very short vertical videos, usually around 16 seconds, covering campaign tributes, Día de Muertos content, cocktail route activations and product launches. Its content is primarily in Spanish, with some English. Per the brand's website, the story centers on founder Don Julio González and the La Primavera distillery in the Jalisco Highlands.
As a brand-owned account with 9,660 subscribers, the channel's median of about 277,000 views per video suggests reach is driven largely by short-form distribution rather than a subscriber base. The audience is estimated to be adults of legal drinking age in Mexico, Colombia and the United States. The channel is age-gated to 21 and older.
Sponsored integration rates run $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views for long-form creators. Paid ads typically cost $10 to $30 CPM, so this is a comparison to weigh against paid placement. Spirits brands running campaigns in Latin America may find this channel most relevant.
Written from Don Julio Tequila's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Don Julio Tequila can edit or remove this page at any time.
Questions about Don
How much does Don Julio Tequila charge for a sponsored video?
Starbooked estimates a sponsored integration at $150 to $250 per video, based on a median of about 277,000 views and Shorts-style pricing. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Don Julio Tequila post about on YouTube?
The channel posts short vertical videos about its tequila, cocktail route activations in Medellín, Día de Muertos campaigns and product launches like Don Julio Última Reserva. Most content is in Spanish, and the channel is age-gated to 21 and older.
How do I contact Don Julio Tequila for a brand deal?
The channel lists social profiles and a where-to-buy page, and the brand's website has a contact form for inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.