Starbooked

Donny Moss (@donnymoss), a New York City-based animal rights campaigner, video producer and journalist, runs the Their Turn channel from the US with about 27,600 subscribers and median views near 280. He posts roughly three videos a month, mostly under 80 seconds, critiquing media coverage and corporate practices. Rates run about $150 to $250 per video for sponsored placements.

Why brands book Their

Reach an engaged animal rights audience through short, targeted advocacy videos

  • Median views of about 280 with a p90 of about 1,075 across recent uploads
  • Engagement rate of 3.67 percent, with likes at 3.16 percent of views
  • Ten uploads in the past 365 days, pacing about one per month recently
Best forplant-based food brandscruelty-free apparel brandsanimal welfare campaigns
Watch forAudience is niche and activist-leaning; pace and recent views are modest.

Brand fit report

Content

Topics, IAB taxonomy
Pets0%
Society60%
Food & Drink25%
Fashion15%
Formats
short news commentary clips, protest footage, media critique videos
Tone
advocacy, confrontational
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 90 seconds

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement3.7%
Likes and comments per view on recent videos
Audience asks aboutwhich companies use animal productshow to join campaigns against specific brandswhether news coverage of animal issues is accurate
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Recurring protest and die-in footage such as 'Die-in at City Hall after 3 carriage horses in Central Park spooked, bolted and injured people' carries mild violence and advocacy tone.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube28k2803
X–––

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 30 days ago.

Their Turn is an online animal rights magazine: http://theirturn.net Twitter: https://twitter.com/theirturn Facebook: https://www.facebook.com/theirturn/
Their Turn's own profile description on YouTube

Are you Their Turn? Claim or remove this profile.

About Their Turn

Their Turn is an online animal rights channel run by Donny Moss (@donnymoss), a New York City-based campaign organizer, video producer and journalist, according to the creator's website. The channel posts short news commentary and protest clips, usually under 90 seconds, critiquing how mainstream outlets and companies handle animal issues. Uploads run at about one per month over the past year.

The audience is estimated to be mostly US-based adults who follow animal rights and vegan media, with a median view count near 280 per video and about 27,600 subscribers. Views are concentrated on Shorts and advocacy-focused clips, so reach per video is modest but engagement is steady.

Sponsored integrations are priced at roughly $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Brands seeking committed, values-aligned advocacy audiences should consider booking this channel.

Written from Their Turn's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Their Turn can edit or remove this page at any time.

Questions about Their

How much does Donny Moss charge for a sponsored video?

Donny Moss's Their Turn channel is priced at roughly $150 to $250 per sponsored video, based on a median of about 280 views. That works out to a CPM of about $20 to $35 per 1,000 views for long-form content. Contact details unlock on Starbooked for $0.80.

What does Donny Moss post about on YouTube?

Donny Moss posts short news commentary and protest clips about animal rights, usually under 90 seconds. Topics include critiques of media coverage, fashion companies using animal materials, and campaigns against horse-drawn carriages. The channel has about 27,600 subscribers and uploads roughly once a month.

How do I contact Donny Moss for a brand deal?

Contact details for Donny Moss unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can request a sponsored placement without leaving the platform. Use the contact form on the Their Turn website as an alternative route.

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