Starbooked

Dorna Robotics (@dornarobotics), a US company, publishes short product demos and trade-show clips about compact benchtop robot arms for lab and food automation. The channel has about 2,450 subscribers and a median of 625 views per video, with roughly five uploads a year. Sponsored integrations would cost $150 to $250 per video, and the channel's Shorts-heavy catalog is a distinctive feature.

Why brands book Dorna

Technical B2B audience of lab and food automation buyers, reached through product demos

  • Median of 625 views per video and a mean of 979, with the top video at 11,144 views
  • Recent trade-show clips from SLAS 2026 and PackExpo 2025 reached up to 2,082 views
  • Estimated rate of $150 to $250 per video, about $4 to $8 per 1,000 median views on Shorts-heavy content
Best forB2B lab equipment launchestrade-show promotionrobotics software and tooling
Watch forSmall audience and infrequent uploads; sponsorship would be a product-focused integration, not a broad consumer reach.

Brand fit report

Content

Topics, IAB taxonomy
Technology85%
Business15%
Formats
product demo, trade-show clip, short vertical video
Tone
technical, promotional
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to 2 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow the robot arm performs a specific lab taskprice and availability of the Dorna TAwhether the system suits small labs
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States40%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
lab automation equipment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel features its own products, including the Dorna TA and Falcon Tube handling demos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Industrial and lab product demos with no flagged content in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.5k6250

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers32 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 249 days ago.

Dorna Robotics builds compact, high-precision benchtop automation systems for life sciences, pharmaceutical, and food testing labs. Our Dorna TA platform combines a 6-axis robot, modular fixtures, vision systems, and flexible end-of-arm tools to automate workflows such as sample handling, capping/decapping, device operation, and inspection. Designed for high-mix, low-volume lab tasks, our solutions deliver industrial-grade performance in a desktop footprint—faster to deploy, easier to use, and more cost-effective than traditional automation. Trusted by leading organizations including Amgen a
Dorna Robotics's own profile description on YouTube

Are you Dorna Robotics? Claim or remove this profile.

About Dorna Robotics

Dorna Robotics is a US maker of compact six-axis benchtop robot arms, and its YouTube channel shows the company's products in action. The channel posts short product demos, trade-show clips and application walkthroughs, including sample handling, tube decapping and water testing. Viewers are likely lab managers, automation engineers and food-processing buyers researching small-scale automation, though these audience traits are estimates based on the content.

The channel has about 2,450 subscribers and a median of 625 views per video, with about five uploads over the past year. The content comes from the company's own product line rather than sponsored creators, so it works best as a brand-owned channel. Based on the view counts, sponsored integrations would cost $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views on Shorts-heavy content. Paid ads typically run $10 to $30 CPM, so this rate sits in a different category. Brands in lab automation, robotics software or industrial tooling that want a technical, product-focused integration may find this a fit.

Written from Dorna Robotics's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dorna Robotics can edit or remove this page at any time.

Questions about Dorna

How much does Dorna Robotics charge for a sponsored video?

Based on a median of about 625 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. This is an estimate from public channel data, and the channel has no recorded sponsorships in its recent videos.

What does Dorna Robotics post about on YouTube?

Dorna Robotics posts product demos of its compact benchtop robot arms, trade-show clips from events such as SLAS and PackExpo, and application walkthroughs for lab sample handling and food testing. Most videos are short, and the channel focuses on its own products.

How do I contact Dorna Robotics for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but Dorna Robotics is a brand-owned channel, so a sponsorship inquiry should go to its listed sales contact after the details unlock.

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