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ダウン症 アップ君 Down and UP Channel

@down-and-up · JP · JA

Down and UP (@down-and-up), a Japanese channel run by a father documenting daily life with his son, who has Down syndrome, with about 7,660 subscribers and roughly 2,000 median views per video. Uploads have slowed to about three videos a year. Suggested sponsored rate: $150 to $250 per video.

Why brands book ダウン症

Authentic family content around Down syndrome for disability-aware, family-focused brands

  • About 7,660 subscribers with roughly 2,000 median views per video
  • Long-running catalog of 168 videos documenting a child's growth since 2013
  • Sensitive, emotionally engaged audience with a sentiment score of 85
Best forfamily and childcare productsdisability awareness or inclusion campaigns
Watch forSmall, slow-uploading channel; reach is modest and the content is sensitive, so brand fit must be considered carefully.

Brand fit report

Content

Topics, IAB taxonomy
Family70%
Parenting20%
Health10%
Formats
vlog clips, narrated life updates, short clips
Tone
warm, candid
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds to about 8 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.4%
Likes and comments per view on recent videos
Audience asks abouthow daily care and development look for a child with Down syndromeschool and education experienceshow to support a sibling or family member with a disability
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Family-focused content about a child with Down syndrome; no flagged titles in the recent 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.7k2k0
Instagram–––

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 197 days ago.

ダウン症を持ったアップ君の日常をつづるチャンネル 2013年8月に生まれた彼は、いつも笑顔で周りを幸せになてくれる存在です。 ぜひYouTubeチャンネルや他SNSで見守ってあげてください。 【Instagram】 https://www.instagram.com/down.and.up/ 【ブログ】 https://down-and-up.com
ダウン症 アップ君 Down and UP Channel's own profile description on YouTube

Are you ダウン症 アップ君 Down and UP Channel? Claim or remove this profile.

About ダウン症 アップ君 Down and UP Channel

Down and UP is a Japanese YouTube channel run by a father who documents daily life with his son, who has Down syndrome. The channel has about 7,660 subscribers and 168 videos, and posts long-form family updates, narrated milestones and short clips, with roughly three uploads over the past year. The website Down and UP, described on the site as a blog about daily life, growth, therapy approaches and benefit information, cross-links to the channel, a Voicy presence and Instagram.

Viewers are likely parents and caregivers of children with Down syndrome, family members and people interested in disability awareness, mostly in Japan. These are estimates based on content and channel data, not verified analytics. Median views are about 2,000 per video, and the sponsorship rate is suggested at $150 to $250 per video; at this size, a rate of $20 to $35 per 1,000 views is comparable to paid ad CPMs of $10 to $30 but targets a more engaged niche.

Brands in family, childcare or disability-inclusion categories with a sensitive, supportive approach should consider booking this creator.

Written from ダウン症 アップ君 Down and UP Channel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ダウン症 アップ君 Down and UP Channel can edit or remove this page at any time.

Questions about ダウン症

How much does ダウン症 アップ君 Down and UP Channel charge for a sponsored video?

The suggested range is $150 to $250 per video. Because median views are about 2,000 and the channel is long-form, the per-view rate of $20 to $35 per 1,000 views is below the minimum, so the floor applies. Actual pricing depends on format and usage.

What does ダウン症 アップ君 Down and UP Channel post about on YouTube?

The channel posts family vlogs and updates about a son with Down syndrome, including milestones, speech development, meals out, birthdays and short clips. Videos are in Japanese and recent uploads are infrequent, about three per year.

How do I contact ダウン症 アップ君 Down and UP Channel for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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