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Down to Birth

Podcast · www.downtobirthshow.com · EN
Hosted by Cynthia Overgard, Trisha Ludwig

Down to Birth, hosted by Cynthia Overgard and Trisha Ludwig, covers pregnancy, childbirth and postpartum through evidence-based discussion, expert interviews and birth stories. The show has 393 episodes released weekly, with a median length of about 49 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Down to Birth

Weekly birth and postpartum show with a highly engaged, mostly female, US-based parent audience

  • 393 episodes at a weekly cadence give a sponsor a long, steady run of placements.
  • Apple Podcasts shows 582 ratings averaging 4.8 stars, with 547 five-star ratings.
  • Monthly listener Q&A episodes and expert interviews give natural placements for products tied to pregnancy, breastfeeding and postpartum care.
Best formaternity and baby productsbreastfeeding and postpartum care brandschildbirth education
Watch forThe show's advocacy stance on the maternity system may not suit brands tied to hospital-based care.

Brand fit report

Content

Topics, IAB taxonomy
Pregnancy45%
Parenting25%
Health20%
Society10%
Formats
co-hosted discussion, expert interview, monthly listener Q&A, birth story
Tone
informative, advocacy-driven
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 582 Apple ratings points to the 200 to 1,000 band, with weekly cadence, 393 episodes, a Podcast Index popularity of 9 and a claim of listeners in 90 countries.
Audience asks aboutHow to choose a safe birth providerWhat options exist for home birth and VBACHow to handle breastfeeding and postpartum concerns
Age
10%18-24
50%25-34
30%35-44
10%45+
Gender
85%women
15%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Listener support is offered through a Patreon page and a Buzzsprout support link, and no sponsor mentions were found in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover birth, breastfeeding and postpartum care and include one discussion of a criminal case (#385, Lindsay Clancy Case), which is treated as a mental health topic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 92 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Join Cynthia Overgard and Trisha Ludwig once per week for evidence-based straight talk on pregnancy, birth and postpartum --- beyond the clichés and beyond the system. With 40 years' combined experience in midwifery, childbirth education and advocacy, publishing, research and postpartum care, we've guided thousands of families toward safer, more empowered choices. Down to Birth is all about safe…
Down to Birth's own show description from the podcast feed

Do you make Down to Birth? Claim or remove this page.

About Down to Birth

Down to Birth is a weekly podcast hosted by Cynthia Overgard and Trisha Ludwig, covering pregnancy, childbirth and postpartum with evidence-based discussion, expert interviews and birth stories. According to the show's website, Overgard is a childbirth educator and founder of the show with an MBA and a background in finance, and Ludwig is a Certified Nurse-Midwife and International Board Certified Lactation Consultant with a Yale School of Nursing master's degree.

The feed lists 393 episodes released about every seven days, with a median length of roughly 49 minutes. Apple Podcasts shows 582 ratings averaging 4.8 stars. Audience figures are estimates, not published numbers: the show is likely reaching around 5,000 to 25,000 listeners per episode, mostly women aged 25 to 44 in the United States. No sponsors appear in the feed, so the show runs on listener support through Patreon and a Buzzsprout support link.

Estimated rates are $90 to $625 per host-read mid-roll ad, based on the audience estimate. Brands in maternity, breastfeeding and postpartum care are the best fit for this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Down to Birth can edit or remove this page at any time.

Questions about Down to Birth

How much does Down to Birth charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at $90 to $625. The exact rate depends on the placement and the terms agreed with the hosts.

What is Down to Birth about?

Down to Birth is a weekly show hosted by Cynthia Overgard and Trisha Ludwig covering pregnancy, childbirth, postpartum care and birth rights. It includes expert interviews, birth stories and monthly listener Q&A episodes.

How do I contact Down to Birth about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in pregnancy and birth, ranked by score.

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birth and pregnancyparenting17k–$140–62094
Yoga Birth Babiespodcast · US
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wellnessself-care40k–$360–1500100
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