Starbooked

Draeger-IT (@draeger-it) is a German-language maker channel from Germany run by a creator who publishes microcontroller, programming and soldering tutorials. The channel has about 5,600 subscribers and a median of roughly 500 views per video, with around 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video, and the creator's website is draeger-it.blog.

Why brands book Draeger-IT

Engaged German-speaking maker audience for smart home and electronics products

  • Median of about 505 views per upload across 1,109 videos and 1.86 million lifetime views
  • Around 50 uploads in the past year, with a recent focus on Shelly, ESP32 and Raspberry Pi
  • Tutorial format lets a product be shown working in a hands-on build, not just unboxed
Best forsmart home device launcheselectronics components and dev boardstutorial-based product trials
Watch forViews are modest, and sponsored integrations would need to be disclosed under German advertising rules.

Brand fit report

Content

Topics, IAB taxonomy
Technology85%
Lifestyle (sociology)15%
Formats
tutorial, product review, short-form project demo
Tone
practical, instructive
Language
German
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 13 minutes for long-form, under 60 seconds for Shorts

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to wire and program a specific microcontroller boardwhich smart home device is worth buyinghow to fix a setup error such as a camera not being detected
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria10%
🇨🇭 Switzerland10%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the affiliate flag is set in the channel data but no specific affiliate links were identified in the excerpts.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover microcontrollers, home automation and cameras with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.6k50550

Benchmark score: 42 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3 days ago.

Hallo und herzlich Willkommen auf meinem YouTube Kanal. Auf diesem YouTube Kanal veröffentliche ich Videos aus meinen Tutorials rund um die Themen Microcontroller, Programmieren und Löten. Die Videos sind Bestandteile von Tutorials welche du unter https://draeger-it.blog findest. Also einfach mal in der jeweiligen Videobeschreibung schauen, denn da verlinke ich immer das passende Tutorial wo du den Quellcode und sonstige Informationen zu dem Thema findest. Solltest du Anregungen zu einem Projekt haben oder einen Fehler finden so kannst mich per E-Mail info@draeger-it.blog erreichen.
Draeger-IT's own profile description on YouTube

Are you Draeger-IT? Claim or remove this profile.

About Draeger-IT

Draeger-IT is a German-language YouTube channel run by a creator who publishes tutorials on microcontrollers, programming and soldering, with a companion blog at draeger-it.blog. Recent uploads cover ESP32 and MicroPython, Raspberry Pi camera projects, Node-RED, Shelly smart home devices and Shelly camera reviews. Most videos are long-form tutorials, supplemented by frequent Shorts. Per the creator's website, the blog is a technology blog about Arduino, ESP32, Raspberry Pi Pico, Calliope Mini and Shelly devices.

The channel has about 5,600 subscribers and a median of roughly 500 views per video, with around 50 uploads over the past year. The audience is estimated to be mostly German-speaking hobbyists and students, with a male majority, though these shares are estimates and not platform-reported figures. Views on Shorts are typically lower in cost terms, so a sponsored video is estimated at $150 to $250, which is roughly $20 to $35 per 1,000 median views on long-form content, or $4 to $8 per 1,000 median views on Shorts. That compares with typical paid-ad CPMs of $10 to $30.

Brands seeking a technical, skeptical audience of German makers for smart home or electronics products should consider this channel. It fits best for product trials that can be shown in a working build.

Written from Draeger-IT's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Draeger-IT can edit or remove this page at any time.

Questions about Draeger-IT

How much does Draeger-IT charge for a sponsored video?

Based on the channel's median of about 505 views, a sponsored video is estimated at $150 to $250 per video, which is roughly $20 to $35 per 1,000 median views for long-form content. Shorts-based integrations are priced lower. Final rates are set by the creator.

What does Draeger-IT post about on YouTube?

Draeger-IT posts German-language tutorials about microcontrollers, programming and smart home devices. Recent topics include ESP32 and MicroPython projects, Raspberry Pi camera setups, Node-RED flows and Shelly device reviews, with some short project demos.

How do I contact Draeger-IT for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The creator also lists a contact address on the channel and website.