The Drag Detective
The Drag Detective (@dragdetective) is a US-based YouTube channel with about 84,900 subscribers and a median of roughly 42,500 views per video, run by Derek Roiter. It publishes long-form analysis of RuPaul's Drag Race editing, storytelling and production, with about 30 uploads a year. Sponsored integrations are quoted at $850 to $1,200 per video.
Analytical drag race audience with strong engagement and steady weekly-to-biweekly uploads
- Median of about 42,500 views per video across the last 30 uploads
- Roughly 30 uploads in the past year, with 6 in the last 90 days
- Engagement rate of 3.5 percent, with 2.9 percent of viewers liking each video
Brand fit report
Content
- Formats
- long-form video essay, ranking video, prediction video, short-form clip
- Tone
- analytical, witty
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 30 to 40 minutes
Audience
Commercial
- Brands seen
- KloverGrow Therapy
- Categories promoted
- personal finance, mental health services
- Affiliate links
- No
The video 'The Unrigging of Drag Race Season 6' opens with a sponsor line thanking Klover for sponsoring the video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions discuss reality television and drag competition with no flagged content; mild adult themes are inherent to the subject matter.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 85k | 43k | 6 |
Benchmark score: 73 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ranking Every Drag Race UK Girl Group 🇬🇧 🌟 · 18k views
▶My predicted Drag Race UK All Stars cast! ⭐️🇬🇧 · 3k views
▶Predicting Drag Race UK's First All Stars Cast 🇬🇧 ⭐ · 97k viewsLast three uploads, latest 1 days ago.
Sleuthing the editing, storytelling, and production decisions on RuPaul's Drag Race. Sponsorships and business inquiries: derekroiter17@gmail.com
About The Drag Detective
The Drag Detective, run by Derek Roiter and based in the United States, is a YouTube channel that examines the editing, storytelling and production decisions behind RuPaul's Drag Race. The channel publishes long-form video essays, rankings and predictions, typically 30 to 40 minutes long, along with occasional short clips. Recent uploads cover All Stars brackets, Drag Race UK casting predictions and rigging analysis of past seasons.
The channel has about 84,900 subscribers and a median of roughly 42,500 views per video across its last 30 uploads. Its audience is estimated to be mostly English-speaking, concentrated in the United States, and skews toward viewers aged 25 to 34, though these figures are estimates from content signals rather than platform analytics.
Brands have used the channel for sponsored reads, including Klover and Grow Therapy, at roughly 4 percent of recent uploads. Sponsored integrations are priced at about $850 to $1,200 per video, which works out to a CPM of $20 to $35 per 1,000 views against typical paid-ad CPMs of $10 per 1,000. Streaming, wellness and fintech brands looking for a critically engaged fan audience should consider booking it.
Written from The Drag Detective's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Drag Detective can edit or remove this page at any time.
Questions about The
How much does The Drag Detective charge for a sponsored video?
The Drag Detective typically charges between $850 and $1,200 per sponsored video, based on a median of about 42,500 views per upload. That is roughly $20 to $35 per 1,000 median views, which is the channel's CPM range for sponsored integrations.
What does The Drag Detective post about on YouTube?
The Drag Detective makes long-form analysis of RuPaul's Drag Race, including editing and rigging breakdowns, season and All Stars rankings, and casting predictions. Videos are usually 30 to 40 minutes long, and the channel posts a few short clips each month.
How do I contact The Drag Detective for a brand deal?
Contact details for The Drag Detective unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.