Starbooked

General Pipe Cleaners (@drainbrain12) is a US drain-cleaning equipment brand, a division of General Wire Spring Co., making jetters, drain cleaners and inspection tools. Its channel has about 9,600 subscribers and median views near 1,200 per video, uploading roughly three times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book General

Trade-focused plumbing audience watching short product demos every week

  • Median of about 1,200 views per video across the last 30 uploads
  • Roughly 34 uploads in the past 365 days, about three per month
  • Shorts make up 60% of uploads, with median duration near 57 seconds
Best forplumbing and drain tool brandstrade equipment and pipe inspection products
Watch forAudience is niche and trade-only; consumer lifestyle brands will reach few viewers here.

Brand fit report

Content

Topics, IAB taxonomy
Home Improvement70%
Business & Industrial30%
Formats
short product demonstrations, product walkthroughs, tutorial clips
Tone
practical, straightforward
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow a specific jetter or drain cleaner performswhich model suits residential versus commercial workhow to repair or use a drain snake
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇺🇸 United States85%
LanguagesEnglish 95%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
drain cleaning equipment, plumbing tools, pipe inspection equipment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product demonstrations in a trade context with no concerning content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.6k1.2k6

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 24 days ago.

412-771-6300 or 800-245-6200 Info@drainbrain.com General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment. We offer a full line of sewer & drain cleaning equipment, as well as flexible shaft drain cleaners, high pressure water jetters, video pipe inspection & location systems, water leak locators, pipe freeze kits, pipe thawing machines, and more. In business since 1930, we are a fourth generation family-owned company celebrating nearly a century of service to drain cleaning professionals and plumbing contr
General Pipe Cleaners's own profile description on YouTube

Are you General Pipe Cleaners? Claim or remove this profile.

About General Pipe Cleaners

General Pipe Cleaners runs a YouTube channel for its drain-cleaning equipment, a division of General Wire Spring Co. since 1930. Posts are mostly short product demonstrations, with videos on jetters, Flexi-Rooters, pipe freezing tools and leak locators, plus occasional tutorials. Viewers appear to be plumbers, contractors and rental and facilities professionals, based on the channel's description and content (estimates).

Median views sit near 1,200 per video across roughly 34 uploads in the past year, with 9,600 subscribers. The channel does not run sponsored integrations, so brand work is limited to its own products. Estimated sponsored rates for third-party brands are $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads.

Brands selling trade tools, plumbing supplies or equipment for professional drain work should consider booking this channel.

Written from General Pipe Cleaners's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. General Pipe Cleaners can edit or remove this page at any time.

Questions about General

How much does General Pipe Cleaners charge for a sponsored video?

Estimated sponsored rates are $150 to $250 per video, based on a median of about 1,200 views at $20 to $35 per 1,000 views for long-form content. The channel has no disclosed sponsorships, so the rate is an estimate, and it is not confirmed by the creator.

What does General Pipe Cleaners post about on YouTube?

The channel posts short demonstrations of its drain-cleaning equipment, including jetters, Flexi-Rooters, pipe freezing tools, pipe inspection cameras and leak locators. Most uploads are under a minute, with occasional longer tutorials on repairing drain snakes and using tools.

How do I contact General Pipe Cleaners for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for booking options.

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