Starbooked

DrummGmbH (@drummgmbh), a security hardware maker in Frankenthal, Germany, posts product demos of GEMINY locks, cylinder guards and vending machine protection. The channel has about 2,520 subscribers and a median video of roughly 1,900 views. Uploads are sporadic. Sponsored integrations are quoted at $150 to $250 per video, and the channel has no sponsorships on record.

Why brands book DrummGmbH

Product-proof security demos with a 36,000-view acid test and 1.37 million-view hit

  • Median video reaches about 1,870 views, with a 90th percentile near 225,000 views.
  • The 2017 DigiSafe video reached 1.37 million views, showing demand for electronic cylinder protection.
  • Rate range is $150 to $250 per video, roughly $80 to $130 CPM on a median-view basis, compared with $10 to $30 CPM on paid ads.
Best forlocksmith and hardware brand awarenessB2B security equipment launches
Watch forMedian views are low and uploads have slowed, so reach for new videos is modest.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden20%
Business & Industrial60%
Technology & Computing20%
Formats
product demonstration, destructive test, product showcase
Tone
technical, direct
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to about 2 minutes, with one 4 to 5 minute test video

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow well a product resists drilling, sawing or acidwhich lock or cylinder fits a given door or machinehow to install a security fitting
Age
10%18-24
20%25-34
30%35-44
40%45+
Gender
20%women
80%men
Countries
🇩🇪 Germany75%
🇦🇹 Austria10%
🇨🇭 Switzerland5%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
security hardware, lock and access control
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Destructive tests such as 'GEMINY vs. Bullets // Beschusstest Classic Beschlag in Slow Motion' show product destruction tests, which are product-related rather than graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.5k1.9k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 312 days ago.

GEMINY Produkte schützen den Zylinder - egal ob mechanisch oder elektronisch - gegen alle bekannten Einbruchstechniken und Vandalismus. Doch hier ist noch lange nicht das Ende der Möglichkeiten von GEMINY erreicht. Wir schützen Fenster, Automaten, Schlüssel, Fahrzeuge, Tresore, Türspione und viele weitere Bereiche. Bei Rückfragen steht Ihnen unser Team sehr gerne zur Verfügung. DRUMM GmbH Sicherheitstechnik Kalmitstrasse 27-29 67227 Frankenthal E: info@drumm-sicherheit.de W: www.drumm-sicherheit.de https://drumm-sicherheit.de/de/kontakt/impressum
DrummGmbH's own profile description on YouTube

Are you DrummGmbH? Claim or remove this profile.

About DrummGmbH

DrummGmbH (@drummgmbh) is the YouTube channel of DRUMM GmbH Sicherheitstechnik, a security hardware company in Frankenthal, Germany, according to its channel description and website. The channel posts short German-language product demonstrations of GEMINY locks, window stoppers, vending machine guards and electronic cylinder protection, along with occasional destructive tests such as acid and ballistic trials. Uploads are irregular, with seven in the past year and none in the last 90 days.

The audience is small and mostly German-speaking, and estimated to skew older and male, based on the subject matter rather than verified data. Viewers are likely installers, facility managers and locksmiths researching product durability. Median views are about 1,900, with a few outliers.

According to the channel's own description, the company works with transport, vending and railway operators. Sponsored integrations are quoted at $150 to $250 per video, roughly $80 to $130 CPM on median views, which is well above typical paid-ad CPMs of $10 to $30. This channel suits B2B security and hardware brands targeting German-speaking professionals.

Written from DrummGmbH's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DrummGmbH can edit or remove this page at any time.

Questions about DrummGmbH

How much does DrummGmbH charge for a sponsored video?

DrummGmbH's estimated rate is $150 to $250 per sponsored video, based on its median views of about 1,900 and a rate of $20 to $35 per 1,000 median views, with a $150 floor. The figure is an estimate from public data, not a published rate card.

What does DrummGmbH post about on YouTube?

DrummGmbH posts German-language demonstrations of GEMINY security products, including cylinder guards, window stoppers, vending machine protection and transport locks. It also posts occasional destructive tests, such as acid resistance and ballistic trials. Most videos run about a minute or two.

How do I contact DrummGmbH for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the channel profile for availability and terms before reaching out.

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