DUER (@duerperformance), a Canadian performance denim and apparel brand, runs a YouTube channel with about 83,600 subscribers and a median video view count of 433. It uploads short-form clips, mostly under 20 seconds, at a pace of roughly three videos per quarter. Sponsored integrations are estimated at $150 to $250 per video, and a notable feature is its Creator Series profiles of Vancouver artists and makers.
Performance denim brand channel with a 4.3M-view breakout clip and Creator Series storytelling.
- Channel has 83,600 subscribers and 66.1 million lifetime views.
- One video reached 4.3 million views, though the median is only 433, so results are highly uneven.
- Estimated $150 to $250 per video for a sponsored integration; at $20 to $35 CPM on long-form, comparable to paid ad CPMs of $10 to $30, but Shorts-heavy inventory is priced at $4 to $8 CPM.
Brand fit report
Content
- Formats
- short product clips, creator interview vignettes, store opening announcements
- Tone
- polished, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- denim, apparel
- Affiliate links
- No
The channel's own brand content links to shopduer.com, and the Creator Series features and Ben Nemtin collaboration are brand-produced, not disclosed sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content; titles and descriptions concern denim, store openings and creator profiles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 84k | 433 | 3 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶DUER | Winnipeg · 2k views
▶Meet our cast of denim washes. · 1.1k views
▶DUER | The Usual Suspects · 2.8k viewsLast three uploads, latest 48 days ago.
We simplify getting dressed so you can get on with the more meaningful things. #BuiltForDoing
About DUER
DUER (@duerperformance) is a Canadian performance apparel brand that posts short product and brand videos on YouTube, mostly under 20 seconds, with uploads roughly every few weeks. Its channel of about 83,600 subscribers produces a median of 433 views per video, while a few clips have reached millions. Content centers on denim, commuter style and athleisure, along with a Creator Series profiling Vancouver-area artists and makers.
According to the channel's public data, viewers are likely to be Canadian and American adults interested in everyday performance clothing; this audience profile is an estimate. The channel's brand work includes collaborations with author Ben Nemtin and a series of store openings.
A sponsored integration is estimated at $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views for long-form content, or $4 to $8 for Shorts-heavy channels, which this channel is. Brands seeking product exposure in apparel may find this a fit, though reach varies widely.
Written from DUER's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DUER can edit or remove this page at any time.
Questions about DUER
How much does DUER charge for a sponsored video?
Based on public metrics, DUER's sponsored integrations are estimated at $150 to $250 per video. This is a platform estimate, not a published rate. Contact details unlock on Starbooked for $0.80.
What does DUER post about on YouTube?
DUER posts short clips about its performance denim and apparel, store openings and a Creator Series featuring Vancouver-area artists and makers. Most videos run under 20 seconds, with some longer brand profiles.
How do I contact DUER for a brand deal?
Contact details for DUER unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.