DxO - For the passionate photographer.
DxO (@dxolabs), a French software company based in France, publishes tutorials and product news for its photo editing tools including PhotoLab, PureRAW and the Nik Collection. The channel has about 29,000 subscribers, roughly 10,000 median views per video, and uploads a few times a year. Sponsored integrations are rare, with brand-owned content priced at $20 to $35 per 1,000 median views for long-form videos.
Reach engaged photo editors through a software brand's own tutorial channel
- Median views of about 9,900 per video across the last 30 uploads
- Top recent tutorials reached 36,000 and 20,000 views, showing strong peaks
- Average engagement of 1.9 percent, with likes making up most of it
Brand fit report
Content
- Formats
- product tutorials, feature walkthroughs, event presentations, short product ads
- Tone
- instructional, promotional
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds for Shorts, 4 to 12 minutes for tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- photo editing software
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; recent uploads are brand-produced product content, not third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is software tutorials and product presentations with no flagged material in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 48 / 100
Public rule, same for everyone. How it works.
Recent videos
▶DxO PureRAW 6: A New Standard for RAW Image Quality · 1.4k views
▶CP+2026 - Presentation by Yoshiki Fujiwara at the DxO booth · 2.2k views
▶CP+2026 - Presentation by Tsuyoshi Kaneda at the DxO booth · 1k viewsLast three uploads, latest 228 days ago.
The official DxO YouTube channel - Software for Passionate Photographers DxO is internationally renowned as one of the most cutting-edge brands in the photography sector, and its story has been punctuated with a long list of major technological innovations available in: DxO PhotoLab DxO PureRAW DxO FilmPack DxO ViewPoint Nik Collection by DxO Try DxO Software for free: https://www.dxo.com/free-trial/ Unleash your creative potential and supercharge your workflow. Follow us online, and share your pictures with #madewithdxo, #madewithnikcollection Websites DxO Labs: https://www.dxo.com/ Nik
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About DxO - For the passionate photographer.
DxO (@dxolabs) is a French software company whose YouTube channel publishes tutorials and product news for photographers. Its content is mostly English-language, with recent uploads focused on DxO PhotoLab 9, PureRAW 6 and the Nik Collection 8, plus event presentations from its CP+ 2026 booth. Posting is irregular, with about eight uploads in the last year and none in the last 90 days.
The channel has around 29,000 subscribers and a median of roughly 9,900 views per video. Based on title and comment context, viewers appear to be amateur and enthusiast photographers who are evaluating or already using DxO software, though this is an estimate. The channel's content is brand-produced rather than third-party, so the audience is a mix of existing users and prospects.
DxO does not appear to run third-party brand deals on this channel. Estimated sponsored integrations for a small brand would start around $20 to $35 per 1,000 median views, roughly $200 to $350 per video, which is an estimate rather than a published rate. Compared with paid ads at a $10 to $30 CPM, that is a comparable price range. Photography accessory and software brands seeking an audience of editing-focused viewers should consider this channel.
Written from DxO - For the passionate photographer.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DxO - For the passionate photographer. can edit or remove this page at any time.
Questions about DxO
How much does DxO charge for a sponsored video?
DxO's channel has no published rate card and no third-party sponsorships visible in recent uploads. Based on its roughly 9,900 median views, an estimated integration would fall around $200 to $350 per video at $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80.
What does DxO post about on YouTube?
DxO posts tutorials on its photo editing software, including DxO PhotoLab 9, PureRAW 6 and the Nik Collection 8. It also uploads short product clips and event presentations, such as its CP+ 2026 booth talks. Most uploads are in English and tied to product launches.
How do I contact DxO for a brand deal?
Contact details for DxO unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, but DxO is not currently a boosted creator, so reach out using the unlocked details.
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