Starbooked

DzagiOfficial (@dzagiofficial), a Russian-language channel run by the Dzagi cannabis community, publishes short-form cultivation myth-busting, news digests and quizzes. The channel has about 12 thousand subscribers and a median of roughly 290 views per video, posting several times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book DzagiOfficial

Russian-speaking cannabis growers engaged with grow supply content

  • About 11,900 subscribers and 888,000 lifetime views across 168 videos
  • Median of roughly 290 views per video, with Shorts reaching up to 1,800 views
  • Recent Shorts show repeated sponsor integrations for grow shops
Best forhydroponics and grow equipment brandsfertilizer and soil productsseed shop promotions
Watch forCannabis-related content is high drug risk and may breach platform policy; brand safety review is required.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle60%
News25%
Education15%
Formats
YouTube Shorts myth-busting clips, monthly news digest videos, short quizzes
Tone
informal, educational
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 14 minutes for news digests

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement3.9%
Likes and comments per view on recent videos
Audience asks abouthow to grow cannabis at homewhich fertilizers and soil to usewhat the legal status of cannabis is in their country
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
25%women
75%men
Countries
Russia85%
Ukraine5%
Kazakhstan5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
grow shops and seed retailers, fertilizers and grow supplies
Affiliate links
No

The description of 'Репорт: гровинг в системнике' and the Shorts series mention a sponsor, and a Shorts video description reads 'Пост поддержал сидшоп Генплан. С промо DZAGI' ("Post supported by seed shop Genplan with the DZAGI promo"), though the dossier records 0% sponsored share.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugshigh
Violencelow
Politicslow

Content centers on cannabis cultivation and smoking etiquette, as in 'Кодекс 420: правило 12 — знай, что сказать копам #shorts' (advice on what to say to police), and the channel reported a platform policy warning in July, per the 'Dzagi news: новостной дайджест за июль' description.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k2876

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 10 days ago.

Официальный канал крупнейшего канна сообщества в РФ - dzagi.club. Повышаем уровень канна культуры в умах. Сайт (+VPN): https://dzagi.club​​​​​​​​ Сотрудничество | реклама: sale@dzagi.com | https://t.me/dzagimarketplace
DzagiOfficial's own profile description on YouTube

Are you DzagiOfficial? Claim or remove this profile.

About DzagiOfficial

DzagiOfficial is the Russian-language YouTube channel of the Dzagi cannabis community, run by its team and based on the dzagi.club website. The channel posts short cultivation myth-busting Shorts, monthly news digests on cannabis policy and industry, and short educational quizzes on fertilizers, soil and cannabis health. Most videos run under a minute, and the channel uploads several times a month.

According to the channel's public data, the audience is roughly 12 thousand subscribers, with median views near 290 per video and a 3.85 percent engagement rate. Audience estimates are inferred from language and topic, not measured, and are concentrated in Russia. Recent videos mention a sponsor, the Genplan seed shop, so grow supply retailers are the most natural fit. Sponsored integrations are estimated at $150 to $250 per video, which is roughly $4 to $8 per 1,000 median views for Shorts-heavy channels, compared with typical paid-ad CPMs of $10 to $30.

Written from DzagiOfficial's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DzagiOfficial can edit or remove this page at any time.

Questions about DzagiOfficial

How much does DzagiOfficial charge for a sponsored video?

Based on public metrics, DzagiOfficial's sponsored integrations are estimated at $150 to $250 per video. Rates are estimates only, since the creator has not published a rate card. Shorts-heavy channels are priced at about $4 to $8 per 1,000 median views, which is cheaper than long-form CPMs.

What does DzagiOfficial post about on YouTube?

DzagiOfficial posts mostly Russian-language Shorts about cannabis cultivation myths, quick quizzes on fertilizers and soil, and monthly news digests on cannabis policy and industry. Most videos are under a minute, and the channel uploads several times a month.

How do I contact DzagiOfficial for a brand deal?

The channel lists a business email in its public description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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