Starbooked

E Pluribus Motto

Hosted by John Hodgman, Janet Varney

E Pluribus Motto, hosted by John Hodgman and Janet Varney, is a comedy podcast that spotlights one US state per episode, covering its motto, bird, beverages and songs, with guests and residents. The show has 40 episodes on a biweekly cadence, median length about 81 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per host-read mid-roll.

Why brands sponsor E Pluribus Motto

Comedy-driven state-by-state show with a loyal, engaged listener base on Apple

  • Biweekly episodes of roughly 80 minutes, with 40 episodes published since October 2024
  • Apple Podcasts rating of 4.6 from 179 ratings, with 154 five-star reviews
  • Hosts John Hodgman and Janet Varney anchor a Maximum Fun network show with a clear regional-culture theme
Best forRegional brands and travel productsFood and beverage brands tied to American statesAwareness campaigns for civic or history-focused products
Watch forThe show is explicit-flagged and mid-length, so audience size per episode is an estimate and ad rates should be confirmed with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
Travel20%
History20%
Formats
co-hosted banter, interview, segmented state profile
Tone
playful, warm
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 179 Apple ratings places the show in the 5,000 to 25,000 band, shifted up one band for a show under two years old, supported by the Maximum Fun network, Podcast Index popularity 9, and biweekly cadence.
Audience asks aboutWhat is the motto of a given state and what does it meanWhich state foods, drinks and songs are featuredWho are the guests and residents discussed in each state episode
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Maximum Fun
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is listed under the Maximum Fun network and the feed links to the Maximum Fun podcast page.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

The feed carries an explicit flag (explicit: 1), and episodes cover state mottos and history including political and civic themes such as the Pledge and state constitutions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 62 days ago, a new one about every 14 days.

Listening to E Pluribus Motto is like taking a road trip with friends Janet Varney and John Hodgman. In each episode, they spotlight one state and chat about its motto, bird, beverages, songs, and–occasionally–muffins. Plus, you'll hear from residents and guests whose lives or work have been inspired by that state. This podcast is a celebration of regional culture and an homage to the love we all…
E Pluribus Motto's own show description from the podcast feed

Do you make E Pluribus Motto? Claim or remove this page.

About E Pluribus Motto

E Pluribus Motto is a comedy podcast hosted by John Hodgman and Janet Varney, published by Maximum Fun. Each episode focuses on one US state, covering its motto, bird, beverages, songs and occasionally its muffins, while residents and guests share how the state has shaped their lives. The feed lists 40 episodes on a biweekly schedule, with a median length of about 81 minutes.

The show's Apple Podcasts listing shows 179 ratings with an average of 4.6, of which 154 are five-star. Listener numbers are not published; based on these signals, we estimate between 5,000 and 25,000 downloads per episode. These estimates are approximate and may not reflect actual audience size. The feed shows no sponsor mentions, so the show is listed as having no visible sponsors in the last 20 episodes.

The show suits regional brands, travel products and food and beverage companies that want to reach a comedy and culture audience. Based on an estimated range, a host-read mid-roll would typically cost about $90 to $625 per episode, with exact rates to be confirmed with the publisher. Source: RSS feed and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. E Pluribus Motto can edit or remove this page at any time.

Questions about E Pluribus Motto

How much does E Pluribus Motto charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be roughly $90 to $625. These are estimates from public signals, and the publisher sets the final rate.

What is E Pluribus Motto about?

E Pluribus Motto is a comedy podcast hosted by John Hodgman and Janet Varney that explores one US state per episode, covering its motto, bird, beverages, songs and the people who live there.

How do I contact E Pluribus Motto about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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