Starbooked

EandM (@eandmonline), a US automation distributor founded in 1955, publishes product demos, unboxings and training tutorials for industrial automation. The channel has about 5,260 subscribers and a median of 102 views per video, with roughly one upload a week. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book EandM

Industrial automation buyers watch EandM's product demos before they purchase

  • Median of 102 views per video on 326 uploads, so the audience is niche but specific
  • Recent SICK and Siemens sponsor-adjacent videos reached 150 to 400 views
  • About 13 uploads in the last 90 days keeps the channel active
Best forindustrial sensor and safety product launchesB2B automation training and lead generation
Watch forMedian views are very low, so expect modest reach despite a technical, engaged niche.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Business & Finance20%
Hobbies & Interests10%
Formats
product demo, tutorial walkthrough, webinar clip, event recap
Tone
technical, instructional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 18 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to configure a specific Siemens or SICK devicewhich sensor or safety scanner fits an applicationhow to size and select compressed air prep components
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
15%women
85%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
🇲🇽 Mexico5%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
SICKSiemensFesto
Categories promoted
industrial sensors, industrial automation hardware, pneumatics, PLC and drive software
Affiliate links
Yes

The SICK success story video 'Safer, Faster Welding Lasers with Advanced Welding Automation - Success Story' is described as 'Presented in partnership with SICK.'

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All recent titles cover industrial equipment and business topics with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.3k10213
X–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 22 days ago.

EandM is The West Coast Leader in Automation! We represent the best automation companies in the world and since 1955, we have been providing our customers with the best products, resources, solutions and support in the world. We offer solutions to maximize your company's operational success and as a true automation solutions provider, we offer certified training classes, certified workshops and FREE tech support. Our commitment to you means – accurate answers now – no waiting, no voice mail and no communication confusion! Connect with us online: Website: www.eandm.com LinkedIn: https:/
EandM's own profile description on YouTube

Are you EandM? Claim or remove this profile.

About EandM

EandM (@eandmonline) is the YouTube channel of a US automation distributor founded in 1955, based on the West Coast. The channel posts product demos, unboxings, configuration tutorials and webinar clips covering Siemens drives, SICK sensors and safety scanners, and Festo compressed air products. Uploads run about one a week, with a median of 102 views per video across roughly 5,260 subscribers.

The audience is likely industrial engineers, automation technicians and purchasing staff in North America. These viewers are estimates, not measured figures. Most of the audience appears to be men working in manufacturing and plant operations.

The channel carries occasional manufacturer-partnered content, with one SICK video labeled as presented in partnership with SICK. Sponsored integrations are quoted at $150 to $250 per video. Because the channel uses a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads, its value lies in precise B2B reach rather than volume. Brands selling industrial hardware or software should consider it.

Written from EandM's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. EandM can edit or remove this page at any time.

Questions about EandM

How much does EandM charge for a sponsored video?

EandM's sponsored integrations are priced at $150 to $250 per video, based on a median of 102 views per upload. The channel's CPM is $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Rates are indicative and should be confirmed directly with the creator.

What does EandM post about on YouTube?

EandM posts product demos, unboxings, configuration tutorials and webinar clips about industrial automation. Recent topics include Siemens G120 drive commissioning, SICK safety light curtains and machine vision, and Festo compressed air preparation. Most videos are aimed at engineers and automation technicians.

How do I contact EandM for a brand deal?

Contact details for EandM unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once you have access.

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