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Economist Podcasts, published by The Economist, explains world news and current affairs through correspondent reporting. The feed lists 1,000 episodes released on a near-daily cadence, typically about 22 minutes long. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of roughly $360 to $2,000 per host-read mid-roll. One distinctive detail: it holds a 4.3 average Apple Podcasts rating across 3,811 ratings.

Why brands sponsor Economist Podcasts

Daily global news analysis from The Economist, reaching an educated, high-income audience

  • Near-daily episodes of about 22 minutes sustain repeat exposure across the year.
  • A 4.3 average Apple rating across 3,811 ratings signals an engaged, loyal listener base.
  • Coverage of markets, politics and business suits finance, B2B and executive-facing brands.
Best forB2B and financial services awarenessexecutive education and business software
Watch forHeavy political and conflict coverage may require careful adjacency planning for consumer brands.

Brand fit report

Content

Topics, IAB taxonomy
News45%
Politics30%
Business and Finance20%
Science and Technology5%
Formats
correspondent reporting, roundtable discussion, narrative
Tone
analytical, measured
Language
English
Production
Studio production
Typical length
20 to 25 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 3,811 Apple ratings fall in the 1,000 to 5,000 band, the show is over five years old, and it has high Podcast Index popularity and a major publisher behind it.
Audience asks aboutWhat is happening in the Middle East and Ukraine conflicts?How do elections in Europe and Brazil shape markets?What do rising debt and AI mean for the economy?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom25%
🇺🇸 United States30%
🇨🇦 Canada8%
🇦🇺 Australia6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episode titles cover wars, terror attacks and a Saudi airport attack (e.g. 'Trial and terror: Russia escalates Kyiv campaign'), and frequent electoral politics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Sound reasoning. Every weekday, our global network of correspondents explain the world's most important stories. Hosted on Acast. See acast.com/privacy for more information.
Economist Podcasts's own show description from the podcast feed

Do you make Economist Podcasts? Claim or remove this page.

About Economist Podcasts

Economist Podcasts is a daily news and current affairs show from The Economist, covering global politics, conflicts, markets and science through reporting from the publication's correspondents. According to the feed, it has released 1,000 episodes since May 2023, with a typical length of about 22 minutes and near-daily updates. Apple Podcasts shows a 4.3 average rating from 3,811 ratings.

The show's audience is estimated, not measured. Based on the rating count and show age, we estimate 20,000 to 80,000 downloads per episode, skewing toward older, high-income listeners in the United States and United Kingdom. The feed shows no sponsors, so the show is currently listed as unsponsored.

A host-read mid-roll would cost an estimated $360 to $2,000 per episode at $18 to $25 per 1,000 downloads. This suits business, financial and executive-focused brands that want a serious news audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Economist Podcasts can edit or remove this page at any time.

Questions about Economist Podcasts

How much does Economist Podcasts charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would cost roughly $360 to $2,000, using a rate of $18 to $25 per 1,000 downloads. Actual pricing depends on placement and terms.

What is Economist Podcasts about?

Economist Podcasts is a daily news show from The Economist that explains world events, politics, markets and science through correspondent reporting, with episodes usually running about 22 minutes.

How do I contact Economist Podcasts about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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