Eden Mill St Andrews
Eden Mill St Andrews (@edenbrewerystandrews), a Scottish combined brewery and distillery in St Andrews, Scotland, makes whisky, gin and craft beer. The channel has about 1,000 subscribers and a median of roughly 160 views per video, with almost no uploads in the past year. Most content is short vertical clips. Sponsored integrations start at about $150 per video, and a few Celtic and Hibernian football club collaborations stand out.
Scottish spirits brand with football club tie-ins and cocktail content
- Median of about 160 views per video, with a 90th percentile near 1,600 views
- Shorts make up 74% of uploads, with a median duration of 29 seconds
- Earlier Celtic and Hibernian co-branded series show the brand can run sports partnerships
Brand fit report
Content
- Formats
- short vertical clips, cocktail tutorials, football club collaboration series
- Tone
- friendly, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Celtic Football ClubHibernian Football ClubALDI
- Categories promoted
- whisky, gin, beer, liqueur, football club merchandise
- Affiliate links
- No
The Warehouse Challenge series in December 2021 is a co-branded Eden Mill x Celtic FC series, and the Match Day Spirit videos are co-branded with Hibernian FC, though neither is labeled as a paid sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Alcohol promotion throughout, for example the Captain's Cask whisky tie-in, so content is not suitable for a family or under-18 audience.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Warehouse Challenge Decider | Eden Mill x Celtic Football Cl · 1.6k views
▶Football Darts- Eden Mill x Celtic FC Warehouse Challenge · 6.9k views
▶Carl's Passion Martini- Eden Mill x Celtic FC Cocktail Chall · 1k viewsLast three uploads, latest 1732 days ago.
The Eden Mill story began at St Andrews in 1810, when the legendary Haig distillers first laid down whisky here at the site we now own and work from. In 2012, we resurrected that proud tradition of crafting. We’re Scotland’s original single site combined brewery and distillery – the first in Scotland. Few gin makers are as fortunate as Eden Mill and few have all the elements that the team use in creating outstanding flavours and choices in our distillery, capable of making gin and whisky and our craft brewery. We think our beer, whisky, and gin is among the best in the world. https://www.eden
About Eden Mill St Andrews
Eden Mill St Andrews, handle @edenbrewerystandrews, is the channel for Scotland's original single-site combined brewery and distillery in St Andrews. The channel posts short cocktail tutorials, product clips and a football club collaboration series with Celtic and Hibernian, mostly 30 to 60 seconds long. Most uploads date from 2021, and the channel has had no uploads in the past year. Its audience is estimated to be mainly adults in the United Kingdom, though this is an estimate from the content and is not confirmed by the creator.
Median views are about 160 per video and the 90th percentile is about 1,600. The 1,000 subscribers and that view count suggest a small, dormant channel. Its website describes the brand as the home of Scottish single malt in St Andrews, which is consistent with the video content. Published rates are in the $150 to $250 range per video, which is well above the typical $10 to $30 CPM for paid ads. At roughly $20 to $35 per 1,000 median views for long-form content, that rate works out to a much higher effective CPM for this channel's view counts. Brands looking for football club or whisky campaigns should book this channel.
Written from Eden Mill St Andrews's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Eden Mill St Andrews can edit or remove this page at any time.
Questions about Eden
How much does Eden Mill St Andrews charge for a sponsored video?
Eden Mill St Andrews is priced at roughly $150 to $250 per video, based on a median of about 160 views and Shorts-heavy uploads. Rates are estimates derived from the channel's metrics, not a published rate card. Confirm the final fee directly with the creator before booking.
What does Eden Mill St Andrews post about on YouTube?
Eden Mill St Andrews posts short videos about its whisky, gin and craft beer, including cocktail tutorials and product clips. It has also run a co-branded football series with Celtic and Hibernian. Most content is under a minute long, and the channel has been mostly inactive since 2022.
How do I contact Eden Mill St Andrews for a brand deal?
Contact details for Eden Mill St Andrews unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is boosted before reaching out.
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