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EdexLive (@edexlive), run by India's New Indian Express Group, is a YouTube channel from India with about 31,700 subscribers and a median of 150 views per video. It posts roughly 50 uploads a year, mostly short education news, exam updates and career explainers. Sponsored integration rate: $150 to $250 per video. Standout detail: a large share of its uploads are Shorts.

Why brands book EdexLive

Reach Indian students at exam-prep and career decision points

  • About 31,700 subscribers and a median of 150 views per video across 2,973 uploads
  • Around 50 uploads in the last 365 days keeps the channel active
  • Roughly 26% of uploads are Shorts, with a median runtime near 99 seconds
Best foreducation and edtech brandscoaching institutes and online courses
Watch forMedian views are low, so reach per video is modest. Test with a single integration first.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
News20%
Careers10%
Formats
news roundup, short explainer, interview, exam notification update
Tone
informative, straightforward
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to about 3 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutWhen are the next exam dates and notifications?How do I apply for scholarships and admissions?What do the latest policy changes mean for my exams?
Age
60%18-24
30%25-34
6%35-44
4%45+
Gender
45%women
55%men
Countries
🇮🇳 India90%
🇺🇸 United States3%
🇬🇧 United Kingdom2%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Coverage of protests and campus unrest, such as 'Protest at LPU: NH-44 blocked, 2,000 cops deployed, internet shut down', is factual news and carries some political sensitivity.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k15050
X–––
Instagram–––

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 1 days ago.

EdexLive is the New Indian Express Group’s student-focused YouTube channel, offering education-related news, exam tips, scholarships, career guidance, inspiring stories, and simplified explainers on trending topics. Ideal space for students in schools and colleges seeking clarity and direction in their academic and career journey. 🔔 Subscribe and Stay Connected Hit the Subscribe button and turn on notifications so you never miss our latest videos, interviews, explainers, and student-focused stories. Follow EdexLive on social media: 📸 Instagram: https://www.instagram.com/edexlive_tnie/ 📘 Fac
EdexLive's own profile description on YouTube

Are you EdexLive? Claim or remove this profile.

About EdexLive

EdexLive is the YouTube channel of The New Indian Express Group's education desk, publishing news, exam tips, scholarship updates and career explainers for students in India. Recent uploads cover national exam reforms, admissions, cybersecurity for students and short weekly roundups. The channel has about 31,700 subscribers and roughly 50 uploads a year, with about a quarter of them Shorts.

The audience is estimated to be mostly students and early-career viewers in India, with a smaller international share. Viewer age and gender splits are estimates, not platform data. Median views sit near 150 per video, so reach is limited but consistent across the upload schedule.

Brands in edtech, coaching and student services can book a sponsored segment at $150 to $250 per video. At this rate the effective CPM is $20 to $35 per 1,000 median views, which compares with $10 to $30 CPM for typical paid ads. Brands that need a targeted student audience and can accept modest reach should consider this channel.

Written from EdexLive's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. EdexLive can edit or remove this page at any time.

Questions about EdexLive

How much does EdexLive charge for a sponsored video?

EdexLive's estimated sponsored rate is $150 to $250 per video, based on its median long-form views and the channel's Shorts share. Rates are a starting estimate from public channel data, and the final price depends on format and usage rights.

What does EdexLive post about on YouTube?

EdexLive posts education news, exam notifications, scholarship and admissions updates, career guidance and short explainers aimed at students in India. Recent uploads include weekly education roundups, NEET and CBSE updates, and cybersecurity advice for students.

How do I contact EdexLive for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree on terms in one place.

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