Starbooked

Education Week

@educationweek · US · EN

Education Week (@educationweek), a US K-12 education news outlet based in the United States, publishes news, explainers and analysis on schools and education policy. The channel has about 45,500 subscribers and a median of 96 views per video, with roughly one upload per week. Sponsored integrations are estimated at $150 to $250 per video, and the channel's brand-facing segments focus on K-12 vendor and market topics.

Why brands book Education

Reach K-12 decision makers through a trusted education news source

  • Median of 96 views per video, with a p90 of 294 views
  • About 45,500 subscribers and over 16 million lifetime views
  • Roughly 50 uploads in the past 365 days, steady news cadence
Best fork-12 vendor and ed-tech B2B campaignseducation publisher or conference promotion
Watch forSmall view counts mean sponsored reach is limited; policy topics are politically sensitive.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
News20%
Business10%
Formats
news explainers, interview segments, short commentary clips
Tone
informative, analytical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 3 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks abouthow school funding and policy changes affect districtshow to sell products or services to schoolswhat current research says about student learning
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Coverage of school safety and immigration enforcement, such as 'Two Principals, One Agenda: Keep Kids Safe From Immigration Action', touches on politically charged topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube46k9622

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days22 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest 9 days ago.

Education Week is your source for compelling videos on K-12 education, including powerful stories about schools across the nation, news coverage, explainers, unique perspectives on education debates, and profiles of exemplary educators. About Education Week: Education Week (edweek.org) is America’s most trusted source of independent K-12 education news, analysis, and opinion, with comprehensive coverage of education policy and practice in print, on the web, in video, and via live and virtual events. Our work serves to raise the level of understanding and discourse about education among polic
Education Week's own profile description on YouTube

Are you Education Week? Claim or remove this profile.

About Education Week

Education Week (@educationweek) is a US channel from the publisher of the same name, covering K-12 education news, policy, school stories and analysis. The channel publishes about 50 videos a year, often explainer-style pieces and short commentary aimed at teachers, district leaders and vendors working in the sector.

The audience is estimated, not measured: likely adults working in or following education in the United States, with an older skew. Median views are about 96 per video, so the channel functions more as a credibility-driven news source than a mass reach channel.

The channel shows no sponsorships in recent uploads. Based on the rate rule, a sponsored integration would cost about $150 to $250 per video, a CPM of $20 to $35 per 1,000 views, which is higher than the $10 to $30 typical for paid ads. Brands selling to K-12 districts or education professionals may find it useful.

Written from Education Week's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Education Week can edit or remove this page at any time.

Questions about Education

How much does Education Week charge for a sponsored video?

Based on the channel's median of 96 views and the long-form rate rule, a sponsored integration would be estimated at about $150 to $250 per video. This is an estimate from public data, and the channel has no sponsorships visible in recent uploads.

What does Education Week post about on YouTube?

Education Week posts short news explainers, interviews and commentary on K-12 education, covering school policy, funding, ed-tech, teaching practice and school-level stories. Most videos run one to three minutes and are aimed at educators and district leaders.

How do I contact Education Week for a brand deal?

The channel lists reprints@epe.org as a contact in its description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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