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electrive (@electrive) is a German digital trade publication based in Berlin, covering electric mobility news, interviews, test drives and podcasts. The YouTube channel has about 29,000 subscribers, roughly 3,100 median views per video and posts around 50 uploads a year. Sponsored integrations are priced at $20 to $35 per 1,000 median views, about $60 to $110 per video.

Why brands book electrive

Reach German fleet and EV decision-makers through a dedicated electric mobility trade channel

  • About 29,000 subscribers and roughly 3,100 median views per video across 30 recent uploads
  • Recent interviews with charging and truck executives drew between 1,000 and 18,000 views each
  • Long-form panel and podcast formats average over 30 minutes, suited to detailed brand messages
Best forB2B awareness for charging hardwarefleet and commercial vehicle launches
Watch forAudience is niche and professional, so reach is small compared with consumer EV channels.

Brand fit report

Content

Topics, IAB taxonomy
Automotive60%
Business25%
Technology & Computing15%
Formats
expert interviews, conference panel recordings, news explainers, podcast episodes
Tone
informative, analytical
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 45 minutes, mostly interview and panel formats

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement2.3%
Likes and comments per view on recent videos
Audience asks aboutwhich electric vehicle to buy in 2026how electric trucks and charging infrastructure are developinghow bidirectional charging works
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
25%women
75%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria6%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
electric vehicles, charging infrastructure, commercial vehicles
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Coverage of energy policy and grid funding is factual and industry-focused, with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube29k3.1k30

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest today.

electrive – Leitmedium der Elektromobilität Seit 2011 begleiten wir die Entwicklung der Elektromobilität mit journalistischer Leidenschaft und Kompetenz. Als führendes digitales Fachmedium der Branche bieten wir umfassende Berichterstattung in höchster Qualität. Mit News, Hintergründen, Interviews, Fahrberichten, Videos, Podcasts sowie Werbebotschaften und Stellenangeboten bieten wir die zentrale Plattform für den rasanten Hochlauf dieser Technologie. Impressum: https://www.electrive.net/impressum-kontakt/ E-Mail: post@electrive.net Postanschrift: Rabbit Publishing GmbH Redaktion electriv
electrive's own profile description on YouTube

Are you electrive? Claim or remove this profile.

About electrive

electrive is a German YouTube channel run by the electrive trade publication, which has covered electric mobility since 2011. It posts interviews from conferences, news explainers on trucks, cars and charging, and podcast episodes, with roughly 50 uploads in the past year. Website pages describe the team as a Berlin-based editorial team of journalists working across Germany and London.

The typical viewer is likely a professional in the automotive, logistics or energy sector, with a majority of viewers in Germany and an audience that skews toward men aged 35 and older. These are estimates, not platform-verified figures. The channel shows no sponsored content in recent uploads.

Rate guidance is $20 to $35 per 1,000 median views, which works out to about $60 to $110 per video at current median views. That compares with typical paid ad CPMs of $10 to $30, so this is a premium for a targeted professional audience. Charging, fleet and commercial vehicle brands in the DACH market should consider booking this channel.

Written from electrive's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. electrive can edit or remove this page at any time.

Questions about electrive

How much does electrive charge for a sponsored video?

Based on its median views of about 3,100 per video, a sponsored integration is priced at roughly $60 to $110 per video at $20 to $35 per 1,000 median views. Final rates depend on the format and deliverables discussed with the creator.

What does electrive post about on YouTube?

electrive posts interviews from electric mobility conferences, news on electric trucks, cars and charging infrastructure, test drives and podcast episodes. Its content is aimed at industry professionals and interested consumers in German.

How do I contact electrive for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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