Elegantly Knackered Style
Louisa Sugden (@elegantlyknackeredstyle) is a British creator in the UK who makes style-over-50, home renovation, vintage and lifestyle videos. Her channel has about 16,100 subscribers and a median of roughly 7,300 views per video, with around one upload a week. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $150 to $250 minimum per video.
Engaged midlife style audience with a steady weekly vlog and clear ad disclosures
- Median of about 7,300 views per long-form video across 50 recent uploads
- Engagement rate of 8.2 percent, with comments often above 100 per long-form video
- Clear history of disclosed brand work with beauty and fashion labels
Brand fit report
Content
- Formats
- long-form vlog, wardrobe try-on, YouTube Shorts vlog recap
- Tone
- warm, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 15 to 35 minutes long-form, plus under 60 second Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fashion, beauty and skincare
- Affiliate links
- Yes
The video 'Breakfast with Paula Sutton: Style Over 50 London Shopping & Luxury Skincare' thanks Paula Sutton and Wildsmith Skin for the invitation and products, and the Shorts post 'AD | Can we talk menopausal skin?' is labeled as an ad for L'Oreal Paris UK.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover wardrobe, travel, renovation and midlife health with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 16k | 7.3k | 22 |
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Breakfast with Paula Sutton: Style Over 50 London Shopping & · 7.6k views
▶AD | Can we talk menopausal skin? #AgePerfect #MidlifeBeauty · 1.8k views
▶Is Leopard a Colour? Style Over 50, Wearing Colour and Fairf · 7.6k viewsLast three uploads, latest 6 days ago.
Elegantly Knackered is a tastemaker channel for women who refuse the rule book. Heritage with an edge — personal style, character homes, antique finds and city jaunts, all styled, never staged. As featured in The i Paper. Nothing saved for best. New videos weekly — made to last, not rushed out. For collaborations: louisa@elegantlyknackeredstyle.co.uk Subscribe to join a characterful, brilliantly lived-in corner of YouTube.
Are you Elegantly Knackered Style? Claim or remove this profile.
About Elegantly Knackered Style
Louisa Sugden runs the Elegantly Knackered Style channel from the UK, posting weekly vlogs that combine personal style over 50, wardrobe rebuilds, London and Norfolk day trips, and a long-running character home renovation. Her long-form videos usually run between 15 and 35 minutes, supported by short vertical recaps. The channel has about 16,100 subscribers and a median of roughly 7,300 views per video, with a 1.3 percent comment rate.
The audience is estimated to be mostly women aged 45 and over in the UK, who come for practical wardrobe ideas and an honest look at midlife life. Her recent brand work includes a beauty collaboration with L'Oreal Paris UK and a skincare video thanking Wildsmith Skin, and her description lists a press mention in The i Paper. Her description gives a collaboration email address for brand enquiries.
Rates are $20 to $35 per 1,000 median views for long-form placements, roughly $150 to $250 per video. That is a higher CPM than the $10 typical for paid ads, but it buys trusted placement with an engaged, older female audience. Brands in fashion, skincare, and home goods targeting women over 45 should book her.
Written from Elegantly Knackered Style's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Elegantly Knackered Style can edit or remove this page at any time.
Questions about Elegantly
How much does Louisa Sugden charge for a sponsored video?
Based on her median of about 7,300 views, a sponsored long-form integration is estimated at $150 to $250 minimum, roughly $20 to $35 per 1,000 median views. Shorts placements are priced separately at a lower rate per view. Final terms depend on scope and usage rights.
What does Louisa Sugden post about on YouTube?
She posts weekly vlogs about style over 50, wardrobe rebuilds, try-ons, London and Norfolk days out, and her ongoing character home renovation. Her channel also includes health and lifestyle topics and short vertical vlog recaps.
How do I contact Louisa Sugden for a brand deal?
Her channel description lists a collaboration email address. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.