Ellos (@ellos) is a Swedish fashion, beauty and interior brand channel with about 8,300 subscribers and a median of roughly 700 views per video. Most uploads are short vertical clips, posted irregularly, with one upload in the past year. A sponsored integration is estimated at $150 to $250 per video, since Shorts views are cheaper.
Swedish fashion and home brand channel with a fashion-forward, short-form audience
- About 8,300 subscribers and 42 million lifetime views across 411 uploads
- Median of roughly 700 views per video, with a 90th percentile near 2,800
- Short vertical clips averaging about 16 seconds fit paid-social cutdowns
Brand fit report
Content
- Formats
- short vertical brand films, outfit and collection showcases, creator interview series
- Tone
- inspirational, polished
- Language
- Swedish
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 20 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- apparel, swimwear, lingerie, home textiles, home decor
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel itself is the brand's own campaign channel, with its videos functioning as owned brand content.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is fashion and interior campaigns with no flagged material; lingerie content in 'The lingerie report' is presented in a styling context.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 8.3k | 697 | 0 |
Benchmark score: 12 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ellos - Full of life · 6.1k views
▶Ellos - The everyday adventurer · 391 views
▶Ellos - The lingerie report · 1.3k viewsLast three uploads, latest 337 days ago.
Welcome to the official Ellos Youtube channel. Explore Ellos'/our world of fashion, beauty & interior - all in one place. We want you to feel full of excitement, full of strength, full of inspiration, full of dreams – simply Full of life! Subscribe to get all the latest updates and films from our campaigns. Contact: info@ellos.se
About ellos
Ellos is a Swedish brand channel on YouTube that publishes fashion, beauty and interior campaign films. Most videos are short vertical clips of roughly 16 seconds, showing seasonal collections, styling ideas and home textiles, with occasional longer creator features such as the Gynning & Berg series. The channel has about 8,300 subscribers and a median of roughly 700 views per video, and it has posted only once in the past year.
The audience appears to be mostly Swedish-speaking women aged 25 to 44, based on the language and subject matter. These are estimates, not platform-reported demographics. The channel's own videos function as brand content, and no third-party sponsorships were found in recent uploads.
A sponsored integration is estimated at $150 to $250 per video, reflecting the view counts and the Shorts format. That is roughly $4 to $8 CPM, against the $10 to $30 CPM typical of paid ads. Brands seeking Nordic fashion or home exposure may find this a low-cost option.
Written from ellos's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ellos can edit or remove this page at any time.
Questions about ellos
How much does ellos charge for a sponsored video?
Ellos is estimated at $150 to $250 per sponsored video, based on a median of about 700 views and short-form content. That works out to roughly $4 to $8 per 1,000 views, which is below typical paid-ad CPMs of $10 to $30.
What does ellos post about on YouTube?
Ellos posts short fashion, beauty and home campaign films, including seasonal collection showcases, swimwear, lingerie styling and textile and decor features. It also runs occasional longer creator features with ambassadors Gynning & Berg and interviews such as the Pernilla Wahlgren series.
How do I contact ellos for a brand deal?
The channel lists info@ellos.se in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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