Mary, who runs Emma's Sweets (@emmassweets) from Canada, makes cookie decorating tutorials for beginners and advanced decorators. The channel has about 75,500 subscribers and a median of roughly 2,700 views per video, with 30 to 50 uploads a year, mostly short vertical clips. Sponsored integrations are priced at $150 to $250 per video.
Cookie decorators with 75,500 subscribers and a steady Halloween and holiday audience
- Median of roughly 2,700 views per video across 30 recent uploads
- Top recent videos reached 19,615 and 54,625 views, showing strong reach spikes
- About 32 uploads in the last 90 days keeps product visibility steady
Brand fit report
Content
- Formats
- short vertical tutorials, stencil and paint-your-own demos, product showcases
- Tone
- friendly, practical
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cookie decorating supplies, cookie packaging, stencils
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop products on its website.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Halloween horror-themed cookies such as 'Freddy 🩸🩸🩸' and 'Chucky cookies 🩸' are cartoonish decorating content with no graphic material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Winter tree stencil 🌲 · 9.5k views
▶Textured parchment on cookies #cookiedecorating · 9.3k views
▶Royal Icing Transfer Cookies #cookiedecorating · 11k viewsLast three uploads, latest 2 days ago.
Welcome to Emma's Sweets featuring cookie tutorials by me!! My name is Mary (Emma is my daughter and my inspiration behind my cookies). This channel features videos for those just starting out to the more advanced cookie decorators. I am self taught and learned a lot from YouTube over the years. Be sure to click on the COMMUNITY tab for polls and upcoming tutorials... Visit my website for TOP OF THE LINE baking supplies photo galleries, blogs, photo tutorials and contact http://www.emmassweets.ca/ Follow me om Instagram: https://www.instagram.com/_emmas__sweets/ Follow me on Facebook:
About Emma's Sweets
Emma's Sweets is a Canadian YouTube channel run by Mary (@emmassweets) that teaches cookie decorating, from first royal icing projects to advanced stencil and transfer work. Most uploads are short vertical videos under a minute, usually posted several times a week, with a strong seasonal rhythm that peaks ahead of Halloween and the holidays.
The audience is estimated, not measured, to be mostly women aged 25 to 44 in Canada and the United States who bake as a hobby or sell decorated cookies. The channel has about 75,500 subscribers and a median of roughly 2,700 views per video, with occasional spikes above 50,000 views.
Brand deals are estimated at $20 to $35 per 1,000 median views for long-form content, but Shorts are priced at $4 to $8 per 1,000 median views, so a sponsored video here is about $150 to $250. That works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. Baking supply and cookie packaging brands should consider booking this channel.
Written from Emma's Sweets's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Emma's Sweets can edit or remove this page at any time.
Questions about Emma's
How much does Emma's Sweets charge for a sponsored video?
Based on its median of roughly 2,700 views and short-form format, a sponsored video is estimated at $150 to $250 per video. This is a Starbooked estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Emma's Sweets post about on YouTube?
Emma's Sweets posts short cookie decorating tutorials, including royal icing transfers, stencil designs, paint-your-own cookies, and cookie packaging. Content follows the holiday calendar, with many Halloween videos in late summer and early autumn.
How do I contact Emma's Sweets for a brand deal?
The channel lists a website and Instagram and Facebook accounts in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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