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Empire: World History

Hosted by William Dalrymple, Anita Anand

Empire: World History, produced by Goalhanger and hosted by William Dalrymple and Anita Anand, explores the rise and fall of empires, from the British Empire and the Ottomans to Ancient India. It has 415 episodes released roughly every three days, with a median length of about 47 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a host-read mid-roll rate of about $360 to $2,000 per episode.

Why brands sponsor Empire: World History

Long-running history show with a sizeable, engaged British and international audience

  • 415 episodes with a semiweekly release cadence keeps the feed active over long campaigns.
  • Apple Podcasts rating of 4.6 from 2,405 ratings signals a loyal listener base.
  • Episodes run about 47 minutes, leaving room for a host-read mid-roll with full attention.
Best forbook and education brandsstreaming and documentary launchespremium travel and heritage brands
Watch forListeners are paying members of the Goalhanger network, so the ad load and sponsor fit should be checked with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
History85%
Politics10%
Religion and Spirituality5%
Formats
narrative, interview, miniseries
Tone
authoritative, engaging
Language
English
Production
Studio production
Typical length
45 to 57 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: 2,405 Apple ratings fall in the 1,000 to 5,000 band (20,000 to 80,000 downloads), supported by a 415-episode back catalogue, Podcast Index popularity 9, Megaphone hosting, a semiweekly cadence and a Goalhanger network affiliation.
Audience asks aboutHow did the Norman Conquest reshape England and Ireland?What led to the rise of Stalin and the Great Terror?How did al-Qaeda and Osama bin Laden emerge?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom55%
🇺🇸 United States25%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Goalhanger
Categories promoted
subscription membership
Affiliate links
Yes

The description promotes the Empire Club membership with ad-free listening and early access, and the show is a Goalhanger podcast, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles cover wars, the Great Terror, Hitler's downfall at Stalingrad and the 9/11 attacks, which are violent historical subjects treated in an educational register.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence17 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 3 days.

The rise and fall of empires and the events that shaped world history. William Dalrymple and Anita Anand explore the intricate stories of revolutions, imperial wars, and the people who built and lost empires. From the British Empire to the Ottomans to Ancient India, history is shaped by power struggles and territorial conquests. How does it continue to affect the world today? Empire Club: Become…
Empire: World History's own show description from the podcast feed

Do you make Empire: World History? Claim or remove this page.

About Empire: World History

Empire: World History is a history podcast produced by Goalhanger and hosted by William Dalrymple and Anita Anand, according to the show's RSS feed and website. It covers the rise and fall of empires, from the British Empire and the Ottomans to Ancient India, and recent episodes address the Norman Conquest, Stalin and the road to 9/11. The show has 415 episodes, releases roughly every three days and runs a median of about 47 minutes.

The Apple Podcasts listing shows 2,405 ratings with an average of 4.6, which places the show in the 1,000 to 5,000 ratings band. Based on that signal and the show's back catalogue, listener numbers are estimated at 20,000 to 80,000 downloads per episode. The audience is likely to be majority male and skew toward the UK, though these are estimates rather than published data. The feed shows no sponsor mentions in recent episodes; the main funding route is the Empire Club membership.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost about $360 to $2,000 per episode. The show suits book publishers, streaming and documentary campaigns, and heritage or education brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Empire: World History can edit or remove this page at any time.

Questions about Empire: World History

How much does Empire: World History charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at about $360 to $2,000 per episode. Final pricing depends on the publisher and the placement.

What is Empire: World History about?

Empire: World History is a history podcast hosted by William Dalrymple and Anita Anand. It explores the rise and fall of empires, revolutions, imperial wars and the people who built and lost them.

How do I contact Empire: World History about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship inquiries can then be sent directly from the listing.

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