ENCORE (@encore_tyt) is a Russian-language music and street culture media channel based in Russia, publishing short-form clips on music, trends and artist trivia. It has about 81 thousand subscribers and a median of roughly 6,600 views per video. Uploads are sporadic, with none in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video.
Russian hip hop viewers in short, shareable music clips
- Recent clips such as the SODA LUV album explainer reached about 172 thousand views
- Median of roughly 6,600 views per Short, with a 90th percentile near 15,300
- Estimated $150 to $250 per video, about $20 to $35 CPM equivalent on long-form rates
Brand fit report
Content
- Formats
- short vertical clips, artist trivia explainers, list-style fact videos
- Tone
- playful, informal
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Titles such as "GONE.Fludd про трек «Плохая ****»" contain censored profanity, so flagging medium profanity.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 81k | 6.6k | 0 |
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Треки мартина на каждое время года · 8.1k views
▶Doja Cat: костюм коровы и хит на кровати · 8.5k views
▶Музыка SEEMEE — не только про речитатив. · 2.2k viewsLast three uploads, latest 383 days ago.
ENCORE — медиа о музыке, уличной культуре и трендах. Почта для связи: encore@toomuch.agency Автор проекта — Дмитрий Иванов (с) ООО «Энкор Фэмили» Регистрация в перечне РКН: https://gosuslugi.ru/snet/67936e22c5a24d7a9020ae02
About ENCORE
ENCORE is a Russian-language media channel covering music, street culture and trends, run by an author the channel lists as Dmitry Ivanov. Its output is mostly short vertical clips under a minute, including artist trivia, album title explainers and list-style fact videos. Recent titles focus on rap and hip hop artists, with a few fashion and car-culture topics mixed in.
The channel has about 81 thousand subscribers and roughly 25 million lifetime views. Median views per video are about 6,600, and the audience appears to be Russian-speaking music fans aged roughly 18 to 34. These demographic figures are estimates from channel metadata and video titles, not verified analytics. Uploads are irregular, with none in the last 90 days.
Sponsored integrations are not visible in the recent catalog. Based on the Shorts rate for channels under 0.5 Shorts share, the estimated rate is $150 to $250 per video, which works out to roughly $4 to $8 CPM against median views. Brands in music, streetwear or fashion releases that want a Russian-language youth audience should consider it.
Written from ENCORE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ENCORE can edit or remove this page at any time.
Questions about ENCORE
How much does ENCORE charge for a sponsored video?
Based on median views and the Shorts rate, ENCORE is estimated at $150 to $250 per sponsored video. This is a Starbooked estimate, not a rate card published by the creator, so confirm terms before booking.
What does ENCORE post about on YouTube?
ENCORE posts short Russian-language clips about music, mainly hip hop artists, album stories and trivia. It also covers fashion, luxury brands and occasional car culture topics, usually under a minute each.
How do I contact ENCORE for a brand deal?
The channel lists encore@toomuch.agency as its contact email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.