End Well (@endwell) is a US nonprofit channel with about 16,900 subscribers and a median of roughly 370 views per video. It publishes conference talks and interviews on death, grief, caregiving and serious illness, with about 18 uploads in the past year. Estimated sponsored integration rate is $150 to $250 per video. One talk on dementia ward life reached about 50,000 views.
High-production grief and caregiving talks with a mission-driven, engaged niche audience
- About 16,900 subscribers with 244 videos and 1.4 million lifetime views.
- One talk reached about 50,700 views, so individual videos can break out well beyond the 370 median.
- Estimated $150 to $250 per video; posting is in bursts, with 18 uploads in the past year.
Brand fit report
Content
- Formats
- conference talks, panel conversations, short clips
- Tone
- thoughtful, compassionate
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 12 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; descriptions link only to the End Well site and its own social accounts.
Suitability GARM Brand Safety Floor + Suitability
Content centers on death and dying, for example 'What Prison Hospice Taught Me About Freedom, Dignity, and Dying', which is sensitive but not graphic; one talk covers psychedelic therapy per the channel description.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 6 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Past, Present and Future of End-Of-Life Care: Barbara Ka · 748 views
▶How Music Helps Us Grieve and Face Death | Murray Hidary | E · 127 views
▶Death Goes Prime Time: How Pop Culture Is Changing Everythin · 358 viewsLast three uploads, latest 101 days ago.
The End Well channel features talks on Death, Dying, Loss, Grief, and Caregiving - plus love, mortality, spirituality, palliative care, hospice, psychedelic therapy, policy, design, culture and more. Watch the best talks from our annual End Well conferences and behind the scenes interviews with celebrities and change agents all coming together to shift the culture around end of life. End Well is a 5019c3 nonprofit on a mission to shift the culture around all things end of life. Join the movement! End Well: https://www.endwellproject.org/ Subscribe to our channel: https://www.youtube.com/c
About End Well
End Well (@endwell) is a US nonprofit YouTube channel featuring talks and interviews on death, dying, grief, caregiving and serious illness. Most videos are 12 to 20 minute recordings from the annual End Well conference, plus short clips and panel conversations. The channel has about 16,900 subscribers, a median of roughly 370 views and about 18 uploads in the last year, in bursts.
Audience figures are estimates. Viewers are likely adults dealing with caregiving, loss or professional work in palliative and hospice care, mostly in the United States. The organization says on its website it aims to change the culture around the end of life, and no third-party sponsorships were found in recent videos.
Under the Starbooked rate rule, a sponsored integration is estimated at $150 to $250 per video, the pricing floor. That is a CPM of $20 to $35 per 1,000 views, against $10 to $30 typical for paid ads. It fits mission-aligned brands in grief support, caregiving, healthcare and books that want a trusted, thoughtful setting.
Written from End Well's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. End Well can edit or remove this page at any time.
Questions about End
How much does End Well charge for a sponsored video?
Based on a median of about 370 views, Starbooked estimates $150 to $250 per sponsored video, the pricing floor. That equals a CPM of $20 to $35 per 1,000 views, versus $10 to $30 for typical ads.
What does End Well post about on YouTube?
End Well posts conference talks, interviews and short clips about death, dying, grief, caregiving, palliative care and serious illness, many from its annual End Well conference, with guests from medicine, culture and the arts.
How do I contact End Well for a brand deal?
The End Well website lists hello@endwellproject.org for inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The organization is a nonprofit, so partnerships may follow mission-fit review.
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