Starbooked

Equinox Labs (@equinoxlabs), an Indian testing company in India, publishes food, water, air and surface testing explainers on YouTube. The channel has about 6,060 subscribers and a median of 138 views per video, with roughly 27 uploads a year and a mix of Shorts and longer clips. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book equinoxlabs

Trusted food-safety educator reaching Indian food and facilities professionals

  • Median of 138 views per video across 167 uploads and about 1.08 million lifetime views
  • Eleven uploads in the last 90 days, with 42% of recent output in Shorts
  • Zero sponsored content to date, so a first integration reads as a new endorsement
Best forfood safety and hygiene productsfacility and workplace cleaning services
Watch forMedian views are very low, so reach per video is small despite the B2B fit.

Brand fit report

Content

Topics, IAB taxonomy
Health45%
Business35%
Food & Drink20%
Formats
short vertical explainers, swab sampling demonstrations, brand and event reels
Tone
informative, serious
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.7%
Likes and comments per view on recent videos
Audience asks abouthow to collect a valid food or surface swab samplewhether a vendor or product is FSSAI compliantwhat indoor air quality and water testing actually measure
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
40%women
60%men
Countries
🇮🇳 India90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
laboratory testing services, food safety compliance
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate food-safety education with no flagged material, including the FSSAI front-of-pack labelling and milk adulteration explainers.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.1k13811

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 4 days ago.

Equinox Labs is a Leader in Water Testing, Food Testing, Air Testing, Hygiene Testing and Industrial Testing. To know more about Equinox Labs visit us at www.equinoxlab.com or call +91-22-50647422 or email us at social@equinoxlab.com
equinoxlabs's own profile description on YouTube

Are you equinoxlabs? Claim or remove this profile.

About equinoxlabs

Equinox Labs (@equinoxlabs) is an Indian testing company that runs a YouTube channel focused on food safety, water testing, air quality and surface swab sampling. The channel posts mostly short explainers, with recent uploads covering FSSAI labelling changes, vendor compliance checklists and step-by-step swab collection. Videos are typically under 90 seconds, and the channel publishes roughly 27 videos a year.

The channel has about 6,060 subscribers and most of its audience appears to be food business operators, facility managers and compliance staff in India. These audience figures are estimates based on topic and language rather than platform-reported demographics. Viewing is modest, with a median of 138 views per video, and no brand deals are visible in the recent catalogue.

Estimated at $150 to $250 per sponsored video, the rate works out to roughly $1.1 to $1.8 CPM against a median of 138 views, far below the $10 typical for paid ads, so this channel suits small B2B sponsorships where a focused professional audience matters more than reach.

Written from equinoxlabs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. equinoxlabs can edit or remove this page at any time.

Questions about equinoxlabs

How much does Equinox Labs charge for a sponsored video?

Based on its median of 138 views, Equinox Labs' estimated sponsored integration rate is $150 to $250 per video. This is a Starbooked estimate from public channel data, not a published rate card, so confirm pricing directly with the creator before booking.

What does Equinox Labs post about on YouTube?

Equinox Labs posts short explainers about food safety, water and air testing, and FSSAI food labelling rules. It also shares swab sampling demonstrations and occasional company reels. Most videos run under 90 seconds and are presented without on-camera talent.

How do I contact Equinox Labs for a brand deal?

Contact details for Equinox Labs, including the business email listed on the channel, unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking status before reaching out.

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