Erica Jay (@ericajay928) is a fashion boutique owner based in Chicago, United States, who makes fashion hauls, outfit videos, travel vlogs and boutique behind-the-scenes content. Her channel has about 8,900 subscribers and a median of roughly 620 views per video, with around two uploads a month. Sponsored integrations are estimated at $150 to $250 per video, and she is the owner of Shop500Boutique.
Boutique owner's fashion audience that shops and buys apparel
- Median of about 620 views per video across 30 recent uploads
- Roughly 8,900 subscribers with 2 uploads in the last 90 days
- Estimated $150 to $250 per sponsored video, about $20 to $35 CPM
Brand fit report
Content
- Formats
- fashion haul, outfit of the day, vlog, short-form style clip
- Tone
- upbeat, personable
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fashion apparel, boutique retail, footwear
- Affiliate links
- Yes
The description of 'Stop Wearing This to the Airport! (You're Doing Travel All Wrong)' and several other recent videos links to her own boutique with a discount code, and the dossier flags sponsored_share at 0.5 with affiliate links present.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is fashion, beauty and lifestyle, with occasional mild language in titles such as 'Stop Wearing This to the Airport! (You're Doing Travel All Wrong)'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 8.9k | 622 | 2 |
Benchmark score: 13 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Fall Cardigans Fall Sweater Trends · 115 views
▶I’m obsessed with this Raw Indian Curly Hair! · 872 views
▶Coat season isn’t over yet! #springfashion · 1k viewsLast three uploads, latest 4 days ago.
Hey loves, I’m Erica Jay, a fashion boutique owner/entrepreneur located in Chicago. I’m a mother, major foodie and lover of things fashion. My passion is shopping (duhh I'm a boutique owner). I love cooking, shopping & working out. I love to travel and experience culture, this channel is made for YOU so that I can share my experiences with you and make you feel good about yourself through fashion. Thanks for watching and subscribing to my channel. Here to inspire, talk about life, share fashion & self care tips along with a little bit of my life! On this channel I discuss fashion, fashion
About Erica Jay
Erica Jay runs a long-form and short-form fashion channel from Chicago, where she also owns the Shop500Boutique store. Her videos cover fashion hauls, outfit ideas, beauty product reviews, travel style and behind-the-scenes boutique life, often shot on camera in a casual, personal tone.
Her audience is estimated to be mostly women in the United States, with the largest share in the 25 to 34 and 35 to 44 age bands. Views are modest, with a median of about 620 per video, though a few uploads reach several thousand. The estimated sponsored share is about half of recent uploads, and many videos link to her own boutique with a discount code.
Brands considering a sponsored integration with apparel or footwear products could consider her for a native placement. Based on the dossier, the estimated rate is $150 to $250 per video, roughly $20 to $35 CPM, which compares with typical paid ad CPMs of $10 to $30.
Written from Erica Jay's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Erica Jay can edit or remove this page at any time.
Questions about Erica
How much does Erica Jay charge for a sponsored video?
Based on her median of about 620 views and long-form format, the estimated rate is $150 to $250 per sponsored video. This is an estimate from public channel data, not a published rate card. Contact details unlock on Starbooked for $0.80 and boosted creators can be booked through Starbooked.
What does Erica Jay post about on YouTube?
Erica Jay posts fashion hauls, outfit of the day videos, beauty product reviews, travel vlogs and behind-the-scenes content from her Chicago boutique. Her tone is upbeat and personal, and many videos are styled for women over 30.
How do I contact Erica Jay for a brand deal?
The channel lists a business email, info@shop500boutique.com, in its public description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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