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Essential Guide to Writing a Novel

Hosted by James Thayer

The Essential Guide to Writing a Novel, hosted by James Thayer, is a step-by-step craft podcast covering story development, scene construction, dialogue and sentence-level technique. It has 238 episodes released weekly, typically 25 to 30 minutes long. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.

Why brands sponsor Essential Guide to Writing a Novel

A weekly writing-craft show with a loyal, highly rated novelist audience

  • 438 Apple Podcasts ratings with a 4.8 average, most of them five stars.
  • Weekly episodes of about 26 minutes over more than three years, a dependable slot for recurring sponsors.
  • Listeners are aspiring and working novelists, a natural fit for writing tools and author services.
Best forwriting software and productivity toolsauthor services and coursesbook-related publishing and editing offers
Watch forAudience size is estimated from ratings, and the show carries a Patreon funding link, so its listeners may be sensitive to overt commercial reads.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Education30%
Formats
solo monologue, instructional lecture
Tone
instructive, methodical
Language
English
Production
Clean, edited audio
Typical length
25 to 30 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: Apple ratings_count of 438 (50 to 200 band shifted up one band for a show under five years old, with a 1,000 to 5,000 ratings band equivalent), 238 episodes, weekly cadence, Podcast Index popularity 9, and no named network sponsors.
Audience asks aboutHow do I improve my dialogue?How do I create a memorable villain or character?How can I make my sentences and prose stronger?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

A Patreon funding link ('Support this Podcast') appears in the feed, and no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and the episode titles cover writing craft only, with no sensitive subject matter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Hosted by James Thayer, the podcast is a practical, step-by-step manual on how to craft a novel. It presents a set of tools for large issues such as story development and scene construction (Kirkus Reviews said Thayer's novels are "superbly crafted') and it also examines techniques that will make your sentence-by-sentence writing shine. The New York Times Book Review has said Thayer's "writing is…
Essential Guide to Writing a Novel's own show description from the podcast feed

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About Essential Guide to Writing a Novel

The Essential Guide to Writing a Novel is a practical, step-by-step podcast hosted by James Thayer that teaches fiction craft, from story development and scene construction to dialogue and sentence-level technique. According to the feed, the show has 238 episodes released weekly, usually running between 25 and 30 minutes, and the website and feed present Thayer as a novelist. Apple Podcasts lists 438 ratings with a 4.8 average.

The audience is estimated, not measured: writers at the aspiring and working-novelist stage who want concrete techniques. Estimated downloads are 5,000 to 25,000 per episode. The feed shows no named sponsors and no sponsor mentions, only a Patreon funding link.

Brands selling writing tools, author services, courses or publishing support are the best fit. A host-read mid-roll at estimated audience size would typically cost $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Essential Guide to Writing a Novel can edit or remove this page at any time.

Questions about Essential Guide to Writing a Novel

How much does The Essential Guide to Writing a Novel charge for a podcast sponsorship?

Estimated rates are $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on the show's terms and the placement.

What is The Essential Guide to Writing a Novel about?

It is a step-by-step craft podcast by James Thayer covering story development, scene construction, dialogue, character and sentence-level writing technique for novelists.

How do I contact The Essential Guide to Writing a Novel about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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